Responsible for overall Growth of OnDemandViet, the leading free streaming service for Vietnamese Americans, delivering 30,000+ content hours since launch, from Product maintenance & improvement, Content pipeline, and curation, to Marketing & Users' Growth. Manage international stakeholders by closely collaborating with both internal and external subject matter experts such as Dev Engineer Team, Content Operating-Planning-Strategizing Team, and external Content Providers. Managing a team of 12 talented members with 3 direct reports across Content Operation, Consumer Insights, and Integrated Marketing DepartmentsResponsible for both Performance Marketing & Traditional Marketing including strategy, creative production, media placements, and performance reports for both paid and free subscription services.Owner of Media Plan and responsible for users Growth with holistic performing marketing (SEM, SEO, Google & Facebook Ads) and integrated offline Marketing (Grassroots, Events, Radios, Prints, OOH, and Broadcasts)

Managing the key accounts: DIRECTV, AT&T, Bank of HopeCultivating accountability with Clients by delivering their expectations and managing lean communications between them and Agency Teams (Strategy, Creative, Production Departments)Successfully launched 12 Marketing campaigns annually from planning budget/schedule/resource strategically, executing project work and production productively, monitoring & controlling quality efficiently, integrating changes requests and team member performanceProducing RFPs for CJ Group – Bibigo re-launch campaign, Paradise Cove – Social Media Campaign; Digital Content: Bank of Hope Safe Service, Cultural Entertainment Web Drama: Showbiz Xao Xao, Census 2020 Education Marketing Materials. Managing and moderating communications between Client and Project Team/Cross-functional Departments (from internal Creative Dpt to external Vendors)Facilitating the functional teams to achieve the campaign’s objectives; removing roadblocks to smoothen the working process with lean communication between departments.

- Key Accounts: Unilever, Ford, Nokia, Nippon, Bridgestone, Standard Chartered Bank, Ford, Honda Responsible for Corporate Affairs liaison to Ho Chi Minh City Governments Agencies: Department of City Tax, Department of Culture, Sport and Tourism, Press & Journalists- A lead of Consumer Research and Insights to substantiate Clients’ media expenses with Nielsen and Kantar Media - A lead of Sales Development Program from recruiting and training, to structuring and motivating - Conducting Media Plan & Proposals to recurring key Clients & maintaining high touch Client’s service

MBM International Ltd, a small enterprise does big things, where talented people can be free to run their own shows effectively and dynamically. It is the pioneer who brought the three greatest IT event to Vietnam in the last two years such as GNOME Asia Summit 2009, FOSSAsia 2010, The OpenDesignWeek 2011 and so on. Position description: took part in coordinating and organizing events, building and sustaining public relations throughout pre and post events, assisting BODs and managing groups of aiders.

Acquired basic working environment operation such as office orientation, colleague and senior relationship. 
Built up major practical skills in marketing field including Customer Focus (relationship/acknowledgment/duties after purchasing); Marketing Plans (exhibition operation/ door to door marketing/ direct marketing: phone call& mailing) and Marketing Researches (customers/market segmentations/ products& services).
Developed Innovation and Communication Skills play the key success in this position due to the fact that Marketing always calls for creative ideas and convincing techniques. The position was responsible for bridging the gap between production and sales as well as supporting salespersons’ targets. Organized and Directed company (medium and big) exhibitions in local market
Approached and succeeded in Direct Marketing Plan ProjectAssociated with company biz partners to conduct alternative research projects.