Leading the development and implementation of Skurtt's operational, technology, marketing and brand strategy.

Promoted into senior leadership position and accountable for entire Serco Middle East marketing and communications. Integral to launch of new Employee Value Proposition working alongside regional HR and Group Marketing and driving multiple end-to-end digital transformation projects, whilst assuming ownership of internal communications, using podcasts, live streaming and videos for leadership comms.Major Achievments• Successfully developed and implemented Serco’s Middle East brand… Show more Promoted into senior leadership position and accountable for entire Serco Middle East marketing and communications. Integral to launch of new Employee Value Proposition working alongside regional HR and Group Marketing and driving multiple end-to-end digital transformation projects, whilst assuming ownership of internal communications, using podcasts, live streaming and videos for leadership comms.Major Achievments• Successfully developed and implemented Serco’s Middle East brand, employer brand, customer experience propositions and website enhancements for all sectors including associated marketing collateral.• Able to work collaboratively with external PR agency to facilitate management workshops. All the while focusing on maintaining brand consistency.• Outlined corporate marketing and communications policies/procedures aligned with new divisional strategy, • Collaborated with regional HR and Group Marketing on launch of new Employee Value Proposition (EVP) for all regions aimed at increasing national workforce from 7% up to 25% by 2022 through attracting local talent. • Integral to end-to-end life cycle delivery of multiple digital transformation projects including, Business Lifecycle Review via SharePoint, Digital Asset Management, refreshed website and Middle East Social Media Channels. • Participated in 90-day sprint of Saudi Arabia, outlined marketing strategy defining who to target, set up war room and highlighted 122 customers by 30 days, 50-60 shortlisted by 60 days and end of 90 days targeted four potential. • Actively promoted Serco’s regional Thought Leadership, Employee Brand, wins and successes via PR/social media:• Worked closely with Assurance Department on definition and launch of new ‘Win, Work and Well’ campaign, this highlighted regional wins, new business and policies decisions internally and in external media. Show less

In recognition of outstanding work undertaken as Marketing Manager for Dubai Metro and Tram contract, Joseph successfully:• Developed and executed marketing strategy – including branding guidelines, identity, templates campaigns, communications, digital and social media platforms across region alongside Group Marketing and Communications.• Identified opportunities for regional awards and joined up with respective functions on submissions, won Transport Solutions Provider in 2018 & 2019,… Show more In recognition of outstanding work undertaken as Marketing Manager for Dubai Metro and Tram contract, Joseph successfully:• Developed and executed marketing strategy – including branding guidelines, identity, templates campaigns, communications, digital and social media platforms across region alongside Group Marketing and Communications.• Identified opportunities for regional awards and joined up with respective functions on submissions, won Transport Solutions Provider in 2018 & 2019, Platinum Status for Emiratisation from MOHRE and TISSE 5 Star Certification. • Generated brand strategy for Nationalisation Framework in 2017 known as Al Mosharakah, main programmes:o Al Masar – High Potential Programme for Future Leaders, Furasati – Work Placement in Operations and Support, and Qudrati – Apprenticeships in Operations and Support.• Capitalised on offering new services to key contracts and worked together with FM team to develop One Stop Shop concept providing service information at Dubai Airport, this yielded 4% increase in contract revenue in six months.• Conventionalized idea of quarterly ‘SME Insider Magazine’ for staff, this showcased regional work to all internal employees, initially developed 16-page internal e-publication and now covers >100 pages. • Worked closely with key stake holders to align the marketing message Show less

Appointed into influential position to handle marketing and communications for Serco’s major contract with Dubai Metro and Tram, delivered creative solutions for prestigious activations such as Green Line Launch, Dubai Tram Launch, VIP visits and Dubai Metro’s 10th Anniversary, including PR and media. Pulled on background in research and analysis to conduct surveys on behalf of client to better understand passenger and stakeholder needs, these included Dubai Internet City / JAFZA, Dubai… Show more Appointed into influential position to handle marketing and communications for Serco’s major contract with Dubai Metro and Tram, delivered creative solutions for prestigious activations such as Green Line Launch, Dubai Tram Launch, VIP visits and Dubai Metro’s 10th Anniversary, including PR and media. Pulled on background in research and analysis to conduct surveys on behalf of client to better understand passenger and stakeholder needs, these included Dubai Internet City / JAFZA, Dubai Metro Car Park, Hotel Chains, Retail and Shopping Malls, Shuttle Bus and Feeder Buses. Show less

A key player in working collaboratively and undertaking a series of research to improve the medium and long term Economic Development Plan (Tourism Sector) and Dubai Tourism Sector Plan.Major Achievements:• Collaborated with Boston Consultancy Group (BCG) on 2007-2015 Dubai Strategic Plan for Dubai Government in Economy & Trade Cluster, outcome was travel and tourism sector would contribute 5.1% directly to Dubai’s GDP.• Handpicked by one of DTCM’s Government of Dubai – Dubai… Show more A key player in working collaboratively and undertaking a series of research to improve the medium and long term Economic Development Plan (Tourism Sector) and Dubai Tourism Sector Plan.Major Achievements:• Collaborated with Boston Consultancy Group (BCG) on 2007-2015 Dubai Strategic Plan for Dubai Government in Economy & Trade Cluster, outcome was travel and tourism sector would contribute 5.1% directly to Dubai’s GDP.• Handpicked by one of DTCM’s Government of Dubai – Dubai Economic Council Member to devise 2011-2025 long and medium term Economic Development Plan (Tourism Sector) and Dubai Tourism Sector Strategic Plan.• Entrusted to develop Tourism Strategy for presentation by DTCM Executive Team to Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai’s Economic Council (2010-2011). Show less

Pioneered development of in-house software solution using Excel and Access to demonstrate feasibility of releasing and closing monthly reports, showcased feature to collate >1 million monthly Dubai custom records.• Formally presented detailed study of existing Dubai Customs statistical reporting process (>15 million records), identified concerns, gaps and enhancement to deliver substantial improvements to time-consuming procedure.