Glass Lantern PR is an award-winning communications organization that builds and manages reputations using external, internal and corporate communications campaigns for healthcare, cybersecurity, enterprise software, networking and industries that drive B2B/B2C infrastructure technology markets. Specializing in start-ups and mid-sized organizations, we help firms reach the next level by creating recognition that builds reputations and creates local, regional and national media awareness that… Show more Glass Lantern PR is an award-winning communications organization that builds and manages reputations using external, internal and corporate communications campaigns for healthcare, cybersecurity, enterprise software, networking and industries that drive B2B/B2C infrastructure technology markets. Specializing in start-ups and mid-sized organizations, we help firms reach the next level by creating recognition that builds reputations and creates local, regional and national media awareness that drives awards, grants, VC interest and fosters partnerships and impacts industry analyst and organizational ratings and reviews. Our thought leadership campaigns targets influencers such as influential business and trade media that cover your market along with industry analysts, government officials, academics, authors, researchers and other influencers.Our relationships extend past the media, bloggers, podcasters and analysts. Having the right connections not only ignites coverage, it also provides invaluable insight into what messages impact prospects. We are authorities at harnessing content marketing, public relations and social media to get your story told. Our internal integrated communications strategy unites employees to drive customer awareness through our content, connections and in-reach. We identify change as an opportunity and successfully drives organizational and operational change across the company with a goal of successful adoption. We prioritize, synthesize, coordinate and disseminate brand and corporate messages that build employee commitment around new business strategies. We integrate with teams to deliver the best possible impact in supporting executives with strategic counsel and execution to build awareness and credibility while burnishing corporate awards, all hands meetings and other internal campaigns.Glass Lantern doesn't simply represent organizations, we build lasting relationships. Show less

Director, Corporate Communications, CaliforniaEnterprise data security software start-up with $28 million in Series C angel funding and 100 employees targeting retailers and banks. Roll-up your sleeves strategist and staff leader of internal/external communications initiatives for customer acquisition campaign. Utilizing Web metrics, SEO and social networking tactics, re-branded products as part of global launch to increases re-sellers and attract Fortune clients. Media campaign included… Show more Director, Corporate Communications, CaliforniaEnterprise data security software start-up with $28 million in Series C angel funding and 100 employees targeting retailers and banks. Roll-up your sleeves strategist and staff leader of internal/external communications initiatives for customer acquisition campaign. Utilizing Web metrics, SEO and social networking tactics, re-branded products as part of global launch to increases re-sellers and attract Fortune clients. Media campaign included trade media, industry analysts, business press and industry verticals. Results:Customer Ambassador Program launched to entice customers to support marketing effortsPR generated first $1 million global enterprise sale from world’s largest bankSaved $250,000 annually by bringing PR in-houseIncreased re-sellers by 50 percent with EMEA distributors and vendors, i.e., Oracle, IBM, Microsoft, HP and CAWon Two Red Herring 100 Awards and touted success via internal/external communications Leveraged world’s largest retail data breach for coverage in Boston Globe, WSJ Front Page and tradesIdentified economical conferences for speaking and exhibition to drive sales leads for maximum ROI Show less

Managed global communications strategies and campaigns for multi-billion revenue generator and developer of business optimization enterprise software. Supervised San Francisco-based PR agency and EMEA PR offices. Created worldwide awareness for entire VANTAGE product line of six software products and services. Promoted partnerships, identified speaking opportunities, developed conference strategies, and designed effective media, analyst, and customer tours. Results:After two… Show more Managed global communications strategies and campaigns for multi-billion revenue generator and developer of business optimization enterprise software. Supervised San Francisco-based PR agency and EMEA PR offices. Created worldwide awareness for entire VANTAGE product line of six software products and services. Promoted partnerships, identified speaking opportunities, developed conference strategies, and designed effective media, analyst, and customer tours. Results:After two months, generated more news coverage than all of the prior year under previous management Working with C-level executives, initiated first customer road tour and inaugurated product PR Successfully built product PR program for Vantage line and exported success to other lines, and then hired direct reports to manage themDrove global re-branding of Vantage software suite Show less

Initiated, devised and managed corporate communications campaigns and strategies for $10 million start-up developer of data modeling software tools, reporting to CEO. Built PR, trade show and other programs from the ground up – utilizing web technologies and strong relationships with media, alliance partners, industry analysts and customers. Supervised in-house communications staff of two. Results:Developed key account marketing relationships with blue chip clients such as Levis… Show more Initiated, devised and managed corporate communications campaigns and strategies for $10 million start-up developer of data modeling software tools, reporting to CEO. Built PR, trade show and other programs from the ground up – utilizing web technologies and strong relationships with media, alliance partners, industry analysts and customers. Supervised in-house communications staff of two. Results:Developed key account marketing relationships with blue chip clients such as Levis, Clorox, American Express and others Won trade show award for unique design using inexpensive mannequins and lighting to create booth beach theme Led global re-branding of product and company name Show less

Promoted from Manager to Senior Manager of Public Relations for worldwide leader in B2B enterprise security software. Successfully launched and positioned world’s first middleware software as a global leader in the client/server marketplace. Managed in-house communications staff and European PR. Promoted technology alliances with top vendors such as Microsoft, IBM, Apple, Oracle, HP, Tibco and numerous others. Results:Contributed to generation of $25 million in sales via saturated… Show more Promoted from Manager to Senior Manager of Public Relations for worldwide leader in B2B enterprise security software. Successfully launched and positioned world’s first middleware software as a global leader in the client/server marketplace. Managed in-house communications staff and European PR. Promoted technology alliances with top vendors such as Microsoft, IBM, Apple, Oracle, HP, Tibco and numerous others. Results:Contributed to generation of $25 million in sales via saturated media coverage in first year of launch. Set company record of 80 media interviews during three-day trade show after soliciting on-the-fly assistance from Bill Gates to increase press conference attendance. Leveraged on-going partnerships to generate regular flow of news to attract partners and customers. Only marketing employee invited to yearly sales quota club as direct result of thousands of leads generated from PR results alone. Show less

Manager of CommunicationsManaged external PR agency and internal staff for manufacturer of voice communications and networking products. Coordinated PR efforts in Europe and Far East with overseas distributors, alliance partners, and manufacturers. In addition to traditional marketing tactics, produced bi-monthly employee newsletter and quarterly customer magazine.Results:Won design award for internal employee communications magazine. Recipient of New York Times award… Show more Manager of CommunicationsManaged external PR agency and internal staff for manufacturer of voice communications and networking products. Coordinated PR efforts in Europe and Far East with overseas distributors, alliance partners, and manufacturers. In addition to traditional marketing tactics, produced bi-monthly employee newsletter and quarterly customer magazine.Results:Won design award for internal employee communications magazine. Recipient of New York Times award for press release writing.Introduced first company sponsorship of charitable event via polo sporting event, raising corporate visibility in the community. Show less