Bridget Madden Email & Phone Number

Chelmsford, Massachusetts, United States

I lead a collaborative team of partner marketers focused on strengthening relationships with key distribution and systems integrator partners.My responsibilities include developing and implementing strategic marketing plans that align with our business objectives, executing co-marketing campaigns, and enhancing partner sales enablement. I collaborate closely with internal teams across North America, Latin America, Canada, and our corporate office in Sweden to ensure our initiatives… Show more I lead a collaborative team of partner marketers focused on strengthening relationships with key distribution and systems integrator partners.My responsibilities include developing and implementing strategic marketing plans that align with our business objectives, executing co-marketing campaigns, and enhancing partner sales enablement. I collaborate closely with internal teams across North America, Latin America, Canada, and our corporate office in Sweden to ensure our initiatives effectively address customer needs and market positioning.With a strong emphasis on measuring ROI and continuous improvement, I am committed to driving success for our partners and the organization as a whole, leveraging my skills in project management, relationship building, and strategic planning to achieve impactful results. Show less

Chelmsford, Massachusetts, United States

Chelmsford, Massachusetts

Plan, execute, and analyze marketing initiatives with key national and global accounts. Work with the national sales team to develop overarching integrated plans to support sales goals and collaborate with the Channel, Segments, and other marketing teams to execute marketing campaigns aligned with Axis' business objectives.

Waltham, Ma

Oversee marketing programs and services to drive client business development. Research and develop annual strategic plans for trade and industry shows, customer events, loyalty programs, online tools, and contests and promotions. Monitor, report, and analyze marketing programs and efficacy. Collaborate with Regional Sales Directors and Account Executives to support marketing programs and initiatives. Lead team’s marketing strategy/execution, customer service, and performance management efforts.… Show more Oversee marketing programs and services to drive client business development. Research and develop annual strategic plans for trade and industry shows, customer events, loyalty programs, online tools, and contests and promotions. Monitor, report, and analyze marketing programs and efficacy. Collaborate with Regional Sales Directors and Account Executives to support marketing programs and initiatives. Lead team’s marketing strategy/execution, customer service, and performance management efforts. Partner with vendors and Creative Services to create event/product/promotional communications. Show less

Waltham, Ma

Collaborated with on-site event staff to promote key product offerings. Negotiated and executed event contracts for venues, catering, and auxiliary services. Successfully implemented strategic marketing campaigns for 12+ trade shows and 15-25 events as a visionary leader; delivered results in 3-9 months from research to launch.Created high-impact and original concepts for trade shows, local events, and meetings; developed signage, display, transportation/accommodations resulting in… Show more Collaborated with on-site event staff to promote key product offerings. Negotiated and executed event contracts for venues, catering, and auxiliary services. Successfully implemented strategic marketing campaigns for 12+ trade shows and 15-25 events as a visionary leader; delivered results in 3-9 months from research to launch.Created high-impact and original concepts for trade shows, local events, and meetings; developed signage, display, transportation/accommodations resulting in increased attendance/engagement and positive feedback.Led full project lifecycle of event, promotion, meeting, and program coordination; managed event logistics including timeline and tracking, budget and expenses for industry trade shows for ABX, JLC Live, and NERCA.Consistently met and exceeded strict marketing deadlines without compromising quality.Produced and executed trade shows and educational workshops for 900+ attendees; managed quick-arising situations including inclement winter weather cancellations, customer event status communications, and rescheduling events. Leveraged and analyzed event metrics to devise strategies for future events. Show less

Waltham, Ma

Promoted marketing products and services to current and prospective customers across New England through all forms of communications; phone, email, showrooms and events. Actively engaged with customers to identify their needs and answer general questions to stimulate interest in our services. Collaborated with marketing department to train new sales representatives on business development programs to ensure consistent marketing and branding cross events. Served as coordinator on all… Show more Promoted marketing products and services to current and prospective customers across New England through all forms of communications; phone, email, showrooms and events. Actively engaged with customers to identify their needs and answer general questions to stimulate interest in our services. Collaborated with marketing department to train new sales representatives on business development programs to ensure consistent marketing and branding cross events. Served as coordinator on all marketing projects; ProZone, E-Catalog, HBP Portal, Branch & Sales Support Program, Marketing Shop and Welcome Packet Program. Generated new business and increased profit opportunities through serving as an advocate for the organization on marketing and sales calls, promoting services at trade shows and conducting product training and demonstrations. Show less

Waltham, Ma

Boston, Ma

Boston, Ma

Bachelor Of Arts, Graphic Communications

Activities and Societies: Lacrosse Team

Education record