Maddi Hoff Email & Phone Number

• As a Travel Director, I travel on assigned event operations 250 days+ annually where I:
• Execute on-site logistics, establish strong working relationships with vendors and clients, and collaborate with teams to define the best solution to onsite opportunities to ensure the best event experience for clients.
• Direct and/or support management within assigned areas of focus: airport & transportation, registration, rooms, hospitality desk, food & beverage, activities, business meetings, scheduling, technology, and.
• Debrief daily with internal account team, on-site team, vendors, and clients to ensure all parties are informed of event logistical changes, expectations and deliverables being met based on current scope of event

Greece

• Plan, coordinate, and supervise events for the hostel such as accommodation, transportation, signage, as well as maintain financial details
• Provide assistance and excellent customer service to patrons and hostel guests to create an enjoyable experience and establish a strong, lasting relationship
• Conceptualize and launch innovative development and implementation of marketing strategies to ensure profitability
• Greet, welcome, register, and assign rooms to all hostel guests in addition to answering questions about local transport, places of interest, and entertainment

Los Angeles, California, United States

• Produce content, manage content calendar + execute posts (across Instagram, Facebook, TikTok, Pinterest) that drive sales + brand awareness
• Create and refresh email campaigns and flows on Klaviyo; analyze performance and provide suggestions
• Maintain a consistent online voice and brand image for the business
• Assist the executive team with new brand/product launch
• Building strategic retail, researching + outreach

• Responsible for managing guest check-in for trade shows and distribution of name badges, meeting materials, and on-site giveaways
• Assistance with guest questions, seminar/meeting locations, and general trade show information
• Provide assistance to Program Manager with on-site meals and review of menus and buffets to confirm quantities and food quality

Los Angeles, California, United States

• Increased conversion rate of consumer-facing product by optimizing cart suggestions for our largest product catalog
• Analyzed qualitative and quantitative product analytics to identify UX pain points

Los Angeles, California, United States

• Partnered with sales team to create & implement social selling strategy via Twitter & Hootsuite, leading to multiple closed deals
• Delivered 250+ clickable Figma prototypes by creating a reusable component system, leading to 27 closed deals
• Developed consumer-facing UGC marketing materials driving adoption of the Repeat platform leading to 30% lift in business revenue

Greater St. Louis Area

• Working as a Marketing Intern taught me to follow-through on each task, work independently, and ask appropriate questions in order to expand my understanding of business to business marketing. In this position, I.
• Organized social media campaigns resulting in an increased following of 13% on LinkedIn and 8% on Facebook during a 10-week period
• Collaborated with the Make-A-Wish Foundation to create a month long social media campaign to increase client activity and charity awareness
• Provided video production and editing, photography, internal communications support
• Instrumental in the annual review and update of company’s business development marketing materials

Bachelor'S Degree, International Business

Through this major I was able to develop relevant and transferable skills and qualities such as critical thinking and analysis, competency.

Creative Media Advertising And Marketing

During my semester abroad in Barcelona, Spain, I gained and developed skills such as language proficiency, cultural understanding.