• Concept to Launch: Led go-to-market strategy for the launch and early stages of the Virtual Basketball Association, a web3 basketball manager video game.• Growth Strategy: Managed all owned social, successfully grew community organically on Twitter from 0 to 10,000 within five months which translated to over 1,000 daily active users • New Product Launch: Devised rollout plan and produced all media for product feature launches• Technical Partnership: Collaborated with software engineers, product managers, and designers to scope project feasibility, feature prioritization, phased rollout plan, and cross-platform integration opportunities• Informed Advertising: Conducted A/B testing on paid ad CTAs and imagery, saw a 30% increase in conversion rates • Influencer Marketing: Leveraged external voices to reinforce and grow the VBA by coordinating Twitter Spaces and Twitch Livestreams with popular thought leaders; instated an influencer program to empower active members

• Social Listening: Monitored all of Sanofi’s CPG brands’ social pages, escalated urgent messages, aggregated the data to understand latest consumer sentiment• Data Visualization and KPI Development: Pioneered data-driven reporting standards to streamline consumer insight communication and flag patterns; adopted across CPG monthly reporting• Customer Service: Responded in real-time to hundreds of consumer messages on social media daily, adhering to specific brand guidelines; Championed consumer voice in brand meetings• Precision Programmatic: Initiated and spearheaded complete rebuild of Allegra, Icy Hot, and Gold Bond’s response template to reflect evolving brand voices and social media best practices • Agency Management: Collaborated with outside agencies to revitalize Icy Hot’s organic social presence by capitalizing on Sanofi's partnership with USWNT player Rose Lavelle and her Olympic appearance; Launched Icy Hot’s TikTok channel, optimizing the brand’s longstanding relationship with Shaquille O’Neal

• Brand Positioning: Strategized and led execution of organic social with original collateral and copy• Organic Growth: Maintained a 2.86% engagement rate while growing followers 39% on primary social platform by fostering relevant partnerships with brands and influencers including Free People, Outdoor Voices, Olympic gymnast Nastia Liukin to reach untapped audiences• Creative Direction: Owned photography process from initial concept to on-set directing and post-production feedback to generate assets for retail, website, COVID safety protocols, and social media marketing• Agile Ecosystem Strategy: In response to the COVID lockdowns, built [solidcore]’s YouTube and IGTV channels, establishing the brand’s at-home presence, driving consumer engagement by reaching 400k clients • Market & Competitive Analysis: Delivered weekly, monthly, and quarterly reports on social media metrics, campaign efficacy, community trends, and competitor behavior • DEI Leadership: Announced first LGBTQIA+ charity classes to celebrate Pride Month; devised social campaign to raise money for racial justice

• Event Planning: Planned and executed corporate and social events with up to 180 guests including Bar & Bat Mitzvahs, happy hours, and seated dinners • Customer Relationship Management: Worked alongside clients to bring their events to life, communicating feasibility, providing guidance, and managing vendors and end-to-end logistics• Sales Strategy: Launched a Brand Ambassador Program that targeted existing Squash on Fire members, offering customizable packages of food, drinks, court rentals and coaches to encourage corporate happy hours and fill weekday evenings; number of weekday events tripled• Community Development: Facilitated partnerships with local and national organizations including Campari, School Without Walls, and The University Club by developing customized event programming• Graphic Design and Copywriting: Wrote copy and created accompanying collateral for emails, website updates, and physical media • Specialty Programming: Member of the executive leadership team responsible for the World Squash Federation’s Men’s World Team Championships, hosted for the first time in the United States; planned and organized lead-up events and VIP experiences for embassies to drive increased international participation; welcomed Australian Ambassador for special team showcase

• Multi-generational Leadership: Empowered young women through sport, emphasizing a growth mindset and competitive spirit on and off the field• Programmatic and Personal Development: Tailored practices to accommodate all skill levels; identified and worked one-on-one with players who were struggling with a specific skill; outlined short-term and long-term goals for the team• Team Spirit: Motivated players during games and practices; yelled at refs; instilled camaraderie through creative team bonding exercises • Delegation: Tasked captains with equipment management and time management responsibilities throughout the season, challenging players to take ownership of their team's performance• Time Management: Planned practices to run efficiently, weighing new concepts against learned skills• Performance Tracking: Kept accurate records of player performance to track progress

Assisted School of Communication tenured Professor Irving Rein in his course "The Development and Marketing of Pop Culture"• Oversaw quarter-long student projects where they developed their own sitcom from the writing and pitch stages to developing a marketing plan and shooting their projects• Served as liaison between the students and Professor Rein

-Managed all logistical aspects of Northwestern’s largest film production company including budget design and scheduling-Read 30+ scripts submitted every quarter and mediate all script pitches and deliberations during which $22k was distributed to selected projects-Served as a resource for selected scripts through all stages of production-Gave detailed feedback on scripts not selected for a grant-Organized the annual Studio 22 Premiere where all of the year's projects would be shown to 600+ audience members-Acted as liaison between the Executive Board and NU’s Radio/Television/Film department-Ensured all films granted money from Studio 22 Productions met the high standards of cast and crew treatment

-Manage the entertainment brand's social media platforms (Facebook, Instagram, Twitter). Specifically, curate the Facebook page two times a day, and create original content for the Instagram and Twitter pages.-Research and solicit potential sponsors for the show-Research and contact potential guests for the show-Identify overlap in trends between the pre-teen and science communities

-Publicize all shows, events, and video releases in a creative and eye-grabbing way-Develop a year-long marketing strategy to maintain current fans and attract new ones-Design apparel -Ran the Twitter, Facebook, and YouTube accounts to engage an audience beyond Northwestern’s campus