Maddie Gainza Email & Phone Number

Facilitate internal learning and program rollout for the Go To Market team.

Bellevue, Washington, United States

Managed a complex, high net worth book of business. Served clients by answering queries about product usage and resolved technical issues with proper escalation. Implemented and executed long-term strategies to improve client satisfaction and increase retention rates. Worked closely with sales, product and support, and engineering teams to ensure customer satisfaction, identify expansion opportunities, and secure renewals.

Seattle, Washington

Assessed growth opportunities based on product value by establishing and strengthening customer relationships. Ensured positive NDR by developing a specific program for active annual renewal discussions.• Generated over $1M in annual revenue with NDR of 121% by managing book of business with over 80 customers.• Achieved 95% book renewals and incremental growth from initial interactions through renewal program beta testing.

Seattle, Wa

Provided business development and brand marketing consultation to customers. Directed sales lifecycle and accounts, including lead generation/prospecting, business development through product and service consulting, creative pitch production, closing, ongoing relationship building, and referral generation. Collaborated with account management, design, and technology teams on online program deployment and client projects.• Achieved 109% of projected quota by strategically targeting previously untapped market opportunities.

Bellevue, Wa

Drove multiple campaign and project milestones simultaneously. Communicated effectively between multiple stakeholders including internal and external teams, individuals, and agencies. Oversaw design, management, and delivery of ad hoc projects. Worked cross-functionally among varied teams on existing processes and workflows to further develop efficiencies where refinement was needed. Ensured all project components delivered met critical expectations for the overall successful implementation of client goals.• Selected as Project Line Services Consultant of the Month for August 2017 by peers.

Redmond, Wa

Produced content with grammar, sentence structure, conceptual clarity and style consistent with established Microsoft guidelines using expert copyediting skills. Secured systematic documentation of guidelines, brand standards, and blogging best practices for easy access to stakeholders and partners. Directed Microsoft and Rational engineering teams to integrate user feedback for program functionality, maintenance and feature requests, while identifying appropriate enhancements and additional SOW opportunities.

Seattle, Wa

Developed and executed Go-to-Market project efforts for 65 Azure Partner Program participants in seven countries, in a four-month timeframe. Provided 13 unique "campaign-in-a-box" partner sets and 52 fully executed marketing campaigns through close coordination with in-house digital marketing and design teams. Data derived from overall program performance resulted in further process improvements at the agency level.• Managed a total budget of $653k in program funding allocated by Microsoft.• Managed the C+E blog network editorial calendar across 150 blog channels by closely collaborating with content contributors and stakeholders on the integrated marketing, PR, and social media teams.• Resulted in over 100M impressions driven by campaign efforts for participants.

Seattle, Wa

Facilitated cross-departmental communication and coordination for special projects at the management level, while focusing on change management and corporate culture development in partnership with the president of company. Supported the development, testing, implementation, launch, and training of new CRM software.• Rolled out major company rebrand, including website updates, retargeting and mobile content, updated community-specific and corporate marketing materials, brand imagery and copy in 28 communities across six states.• Planned corporate and company-wide events, training, and meetings ranging from morale and culture development to executive budget forecasting, strategic planning, and high-level goal setting.

Seattle, Wa

Seattle, Wa

Master'S Degree, Communication Management

• Best in Brand Award, CMGT 541 Integrated Communication Strategies • Consulting Agent at The Annie Agency, Jun 2019 - May 2021

University Of Washington Continuing Education Certificate Program, Project Management

Bachelor Of Arts, Public Relations & English

• Director of Marketing for the Associated Students of Washington State University, Apr 2008 - May 2009 • Director of Membership for Kappa.