Maddie Saunders Email & Phone Number

Ringwood, Gb

Bournemouth, Gb

I write copy for startups and SMEs that mainly move in the health and well-being space, but I've also brought my skills and styling to B2Bs offering community consulting, branding and design and PR + marketing. I work at the intersection of evidence and energy - writing that's compelling for consumers, but grounded in good science.I've crafted copy at all levels, including:- Naming conventions- Brand manifesto- Tone of Voice- Messaging platforms- Audience personas- Pitch decks- Content plans- Web copy- Email copy- Blog posts- Social media captions...but if you've got a new challenge for me, I'd love to chat about it!

Manchester, England, United Kingdom

I was the strategic lead for independent and CPG beauty brands launching DTC using THG Ingenuity's end-to-end e-commerce offering, across UK, NA, EMEA + APAC:- Development of strategic propositions for clients' DTC e-commerce sites- Briefing UX, Trading, Performance Marketing and Creative teams, and providing feedback and steer on final deliverables- Analysing client, company and market data to create actionable insights- Building tailored market reports using industry and market data- Supporting business development with insights and strategic recommendations

Developing growth marketing strategies for the online business, across all categories.Late 2019 I took on an operational strategy project, leveraging my skills, stakeholder relationships and knowledge of the business to improve communication from and alignment of teams working on R&D and new concepts.- Managed and developed 2 Producers through coaching, training opportunities and new challenges .- Reported on delivery and investment in R&D projects.- Created new processes and seeking buy-in for new process and structure value of new processes in R&D / New Concepts from all levels of the business, from interns to directors.- Furthered relationships with key stakeholders and teams across the business.

London, United Kingdom

I created, presented and steered global marketing strategy for the new Lush Makeup range, including the branding, positioning and messaging for the new range. I had 2 direct reports responsible for executing the content and PR strategies.- Researching the global colour cosmetics market, online landscape and retail innovation to help identify new opportunities for new product development and communications.- Managing the brand budget for Makeup with the PR & Communications Manager.- Representing Makeup within the wider Brand & Digital teams, in strategic planning and operations meetings.- Working with local Lush country stakeholders, including partner markets, to improve localisation and maximise local opportunities for Lush Makeup engagement and sales.- Drive tech and digital R&D for Makeup, with a focus on increasing accessibility and connecting online and offline experiences for Makeup.

I worked directly with the Strategy Partner to create compelling communications campaigns and business strategies for global clients; leading on social media strategy.- Developing evergreen social media strategy for a global medical client.- Supporting Senior Strategist on engagement and acquisition strategy for a national food service.- Contributing social media strategy to new business pitches.

London

I lead the development and implementation of a new product offering for the agency – upfront social strategy documents; coordinated and supervised production of video and design for brand social media including an influencer-led Snapchat campaign for a Unilever brand and contributed to the successful pitches of 4 new accounts.- Delivering social content and channel strategy for brand clients and contributing strategic ideas/insight to new business pitches.- Day-to-day communications and relationship management.- Ideation and briefing of evergreen content for social.- Creation of weekly editorial calendars, including copywriting for social.- Tracking latest news on platform updates, social trends and dialogue to influence and optimise publishing & content strategy.

Poole

- Working with Head of Planning and Comms team, developing communications strategy for Lush in order to change brand perception and grow our audience online. - Building and maintaining relationships with regional teams, supporting them with frameworks and strategy for social media (focus on Greater China)- Communication planning and briefing driven by insights about categories and consumers and aligned with global communications objectives.- Ensuring global standards are observed across all communications and collaborating with regional/local teams to establish sustainable processes that engage and grow Lush audiences online.

Poole

- Driving forward the growth and engagement of our audiences via social and digital channels by planning and creating highly sharable content that our fans love and that tells our brand stories better and faster.- Planning social and digital campaigns and content based on wider communications objectives - Managing and optimises content calendar for campaigns in line with our audiences and communication channels- Collaborating with rest of Communications team to build wider communications strategy, using knowledge and experience of channels to make recommendations- Identifying good story prompts and reacting to stories on the wider social web with shareable, engaging content ideas- Planning social strategy for specific events within wider communications plans- Actively seeking further industry and platform insight to support Communications, sharing with the team.- Manages the scope, delivery and publishing of creative for digital campaigns and projects- Ensuring timelines are adhered to but maintaining the integrity of the creative work.- Solution engineering and crisis management throughout the project.- Managing reviews and approvals of communication plans and creative. - Arranging and leading wash-up meetings to reflect on project wins and learns.- Using reporting tools to report on digital campaigns and projects to deliver relevant reports and influence optimisation.- Collaborate with colleagues to build and continually develop SEO and SMO strategies.

Poole

- Contributing creative and strategic input where needed to Lush Digital projects- Co-ordinating and providing frameworks for meetings of the Leadership Team and/or Digital Managers- Providing a feedback loop for the Leadership Team on topline business development and day-to-day operations- Helping the Leadership Team to grow the culture of Lush Digital, both internally and in our customer-facing communities- Leading the ‘look and feel’ development of Dolphin Quays as a physical space- Identifying strong, existing leads for Lush Digital to grow its professional network as well as active outreach to new individuals/companies- Arranging meetings and trips in order to grow Lush Digital’s reach and professional network, as well as to gain learnings from the wider industry and scope for new hardware/software/cultural developments- Seeking out creative and strategic projects/opportunities that would work towards Lush Digital’s overarching goal(s) to pitch to Leadership Team- Supporting communication between Leadership Team and Digital Managers to ensure the streamlined operations- Developing and managing relationships with candidates, suppliers and contacts of MD and Lush Digital- Building and maintaining the LD profile through social media (Facebook, Twitter, LinkedIn, Instagram) and PR, as well as actively seeking opportunities to extend its reach or build its reputation- Liaising with PR on opportunities for MD to represent Lush Digital and the vision - Providing social media/comms guidance to MD where needed- Managing MD’s calendar and fielding requests

Bournemouth, United Kingdom

- Social Media Executive at Lush Digital managing all social channels, social media strategy, social reporting, SMO and providing creative and social support for Lush campaigns.

Bournemouth/London

Articles published in Nerve* Magazine and DV8 Bournemouth.- I contributed to the following blogs: Intergage (http://blog.intergage.co.uk/step-by-step-guide-to-blogging/)Chartwell (http://chartwellmagazine.blogspot.co.uk/search?q=saunders)Lady Chartwell (http://ladychartwell.blogspot.co.uk/search?q=saunders)Digital Transformations (Reading Games as Authorless Literature) (http://cedare-reports.co.uk/digitaltransformations/)

A varied and challenging role that entailed:- Writing copy for the website- Contributing to website design- Social media marketing- Affiliate marketing- Press releases- Liaising with wholesalers- Liaising with press & stylists- Assisting with buying process- Managing online orders- Packing & dispatch- Customer service

Master Of Science - Ms, Psychology And Neuroscience Of Mental Health, Distinction

Ba (Hons), English Language And Literature, General, Merit

Activities and Societies: Nerve* Magazine, Digital Transformations Project