Maddie Lasser, Cmp Email & Phone Number

San Francisco, CA, US

Sydney, NSW, AU

• Plan, coordinate, and execute content projects for field and strategic event programs
• Facilitate alignment across business groups (product marketing, brand, customer marketing, sales, and field organizations)
• Drive the communication and tracking of milestones, and chase deliverables prior to the due date
• Manage event speaker support including speaker consent forms, scheduling of rehearsals, collecting session titles and abstracts, and speaker training
• Contribute to identifying, recruiting, and managing the best subject matter expert speakers for each event
• Collaborate with relevant stakeholders to ensure content is leveraged across multiple business channels post-event, enabling events to function as lifecycle marketing content generator

Sydney, NSW, AU

• Supported the overall content strategy development and delivery for flagship conferences, regional events, and digital events.
• Assisted the planning, production, and execution of live events, including building production and show schedules for each live event (in-person and digital).
• Fostered effective communication channels among internal stakeholders, event speakers, partner agencies, and external vendors to ensure seamless coordination and execution.

New York, NY, US

Assisted in the strategic development of experiential marketing programs as part of an integrated marketing mix to drive client and consumer engagement and brand growth. Managed team digital tools including event registration websites, mobile app platforms, travel booking software, and attendee reporting. Managed vendors, SOWs, and budgets.

Philadelphia, PA, US

Wharton Customer Analytics (WCA) and Wharton AI for Business (AIB)Executed research-based, data-driven strategy for a portfolio of 8-12 annual events. Collaborated with internal and external partners and stakeholders to identify, recruit, and manage speakers for events. Developed and organized complex project plans to prioritize deadlines for all programs.

Philadelphia, PA, US

Wharton Customer Analytics (WCA) and Wharton AI for Business (AIB)

Philadelphia, PA, US

Supervised production of events ranging from 25 to 2400 attendees by executing timelines, overseeing facility operations, and managing multiple vendors. Worked cross functionally to navigate competing priorities and support meeting planning logistics. Created event contracts and budgets, managed departmental finances, such as invoicing and purchasing..

Philadelphia, PA, US

Managed events in fast-paced environment, assigned directives and oversaw operations while supervising staff for event set-up, execution, and breakdown. Created and formatted event documents including banquet event orders, menus, signage, and task checklists to ensure consistency.

Baltimore, MD, US

Supported Upper School Principal by managing transcript requests and academic reports. Planned and managed the Upper School graduation ceremony by contracting multiple vendors, maintaining regular communications, and providing day-of coordination.

Baltimore, MD, US

Integral in planning and executing Alumnae/i Weekend by collaborating with class leaders, partnering with Alumnae/i Affairs staff to brainstorm and execute events. Hired, scheduled, and managed 30 student workers.

Brooklyn, New York, US

Operated a site-specific literary art installation in Tompkins Square Park while simultaneously managing the social media for the installation.