Wonderland PR is a boutique marketing and PR agency based in Northern NSW. In this role I managed the PR, marketing and advertising for The Star Gold Coast, Habitat Byron Bay lifestyle precinct, Newrybar Merchants retail experience and Tigmi Trading global homewares.

Reporting to the Managing Director, I was responsible for the company’s marketing, partnerships and amateur production licensing within Australia and New Zealand, including:• Managing content for digital marketing platforms including EDM (Mailchimp), website (Drupal) and social media • Managing the annual marketing plan and budget across online, print, social media, collateral and events• Briefing graphic designers and videographers for marketing collateral including ad artwork and video content• Coordinating annual events, conferences and sponsorships across Australia and New Zealand• Approving licensing, artwork and set designs for productions in accordance with show authors and creators• Briefing Marketing team (in New York) and Customer Service Team (local) on new product and marketing initiatives

In this role, I was responsible for the corporate communications, PR, social media and sponsorships. Reporting directly to the General Manager Marketing, my key responsibilities here included but were not limited to managing company events including press launches, fundraisers, and sponsorship activations; responding to all media enquiries in accordance with the CEO; coordinating filming schedules for TV shows and video production crew; planning PR, social media and sponsorship strategies and allocation of budgets to achieve marketing campaigns and objectives; evaluating all sponsorship and partnership requests in line with marketing budget and strategy; managing press trips for journalists and social media influencers to Tasmania; writing and distributing a variety of internal and external communications including editorials, advertorials, blog posts, the annual report, policies, award submissions, CEO messages, speeches and company newsletter; and preparing daily and monthly reports to Leadership Team and Board of Directors.

In this role I was responsible for the media and communications of Brisbane City and its events. My daily tasks included but were not limited to:• Development of Marcomms strategy and publicity schedule for Brisbane events and marketing campaigns across seasonal campaigns and major events;• Drafting media and corporate communications materials including media releases, social media posts, website and EDM copy, representative speech notes and talking points;• Coordination and planning of media launch events including run sheets, stage management, guest lists and invitations, in addition to achieving set coverage targets;• Working directly with the marketing team on delivery of Brisbane events including the Wonder of Christmas, City Sounds free live music program, the Asia Pacific Screen Awards and Brisbane Asia Pacific Film Festival;• Daily industry engagement with the Lord Mayor’s Office, Brisbane City Council, Queensland Government, and Tourism and Events Queensland;• Regular communication with sponsors and partners to achieve collective campaign publicity targets;• Generation of PR strategies and news stories to profile Brisbane’s CBD as the destination for major events, shopping and international investment;• Coordination and hosting of media famils to showcase Brisbane as a key destination for business and leisure;• Monthly and campaign media monitoring and reporting using iSentia.

In this role I was responsible for implementing a range of key marketing and communications initiatives that promoted Brisbane’s South Bank precinct to a local and national audience, including:• Developing campaign media strategies and contributing to digital marketing plans;• Planning, writing and editing of copy and content for events including press releases, editorial stories, advertorial, EDM and website; • Coordination and planning of media launch events including run sheets, stage management, guest lists and invitations, in addition to achieving set coverage targets;• Generation of South Bank PR strategies, key messages and news stories;• Working directly with the South Bank marketing manager to ensure timely delivery of events including Feel Good fitness program, Christmas at South Bank, New Year’s Eve and Regional Flavours food festival;• Advising management teams on issues and crisis media responses;• Daily engagement with the Lord Mayor’s Office, Brisbane City Council, City Parklands Transition Services, South Bank Corporation and Queensland Government;• Coordination of filming, photography, photo shoots, outside broadcast and onsite requests; • Monthly and campaign media monitoring and reporting using iSentia.

Assisted the Leisure Tourism and Major Events team and the Marketing team with campaign activity on a full-time contract. My roles included Acting Manager, Major Events; Coordinator, Leisure Tourism and Major Events; and Marketing Coordinator, Leisure Tourism & Major Events and Convention Bureau with a specific focus on the Choose Brisbane campaign.

Represented tourism boards of Las Vegas Convention and Visitors Authority, Tourism and Events Queensland, Puerto Rico Tourism Company and Nevada Commission on Tourism, tour operators Explore Montenegro and Explore Croatia, and Butlins Events.

I represented tourism and leisure clients including the Las Vegas Convention and Visitors Authority, Tourism and Events Queensland, Puerto Rico Tourism Company, Nevada Commission for Tourism; Vale d'Oliveiras Quinta Resort and Spa (in the Algarve, Portugal) and Explore Travel (a UK tour operator specialising in luxury villa and hotel accommodation in Montenegro and Croatia), Butlins Events and toggle SIM card.

• Handling sell ins across a variety of campaigns to regional, national and online publications;• Drafting press releases and other PR related materials of consumer client products from high profile retail brands;• Creating and maintaining personalised media lists for clients, forging strong working relationships through regular correspondence to journalists;• Participation in creative brainstorm sessions for account forecasting;• Monitoring the media, including newspapers, magazines, journals, broadcasts, websites and blogs, for opportunities for clients;• Managing and reviewing daily press coverage, summarising and sending reports to the relevant team members;• Ongoing preparation of print and online coverage for presentation to clients, including advertising equivalent and PR value;• Assisting with social media development for relevant accounts, including research on vloggers;• Ensuring a solid understanding of broadcast, radio digital and social media;• Providing PR related support to senior members of the team.

• Constant monitoring coverage online and in print of MOBO and partners to demonstrate effectiveness of branding;• Attended weekly PR meetings with two outsourced PR agencies, which oversaw implementation of scheduled publicity ventures through broadcast, print and online mediums prior to the Awards Show; • Frequent correspondence with PR companies regarding press accreditation, artist and celebrity bookings, media competition and charity requests;• Supported the VIP Ticketing and Hospitality Manager with queries and logistics relating to VIP table and seat allocation including: invoice issuing, money transfer and clearance, distribution and collection of tickets, ongoing communication with the venue, update of VIP guest list;• Allocated tables to last minute purchasers, assisted staff and customers at venue box office, escorted talent to Talent Retreat and Media Run, delegated tasks to runners, allocation of table numbers for ushers and TV broadcast, organised talent and guests to the After Show Party; • Successfully secured sponsorship deal with official champagne sponsor for 2010 Awards; • Carried out finance and IT activities for MOBO, on behalf of the Finance Officer who took leave two weeks prior to the Awards Show.

• Ongoing updates to the Division of Finance and Resource Planning (FRP) website;• Ongoing support to the Corporate Reviews Officer for the organisation of seven corporate reviews (between January 2008 and May 2010);• Corporate reviews tasks included: the coordination of travel, vehicle hire, accommodation and catering in addition to scheduling of interviews and preparation of correspondence;• Meet and greet of internal and external University members and stakeholders;• Represented department as first point of contact by clearly disseminating information of the services provided, and how to locate the appropriate information.

• Created proposition boards and presentations of new product for client, using client feedback to amend artwork and copy;• Proof reading, checking and editing of artwork, final proofs, SEO and website copy;• Drafting stories for weekly e-newsletter; • Assisted with scheduling messages and identifying proactive Twitter opportunities for clients;• Monitoring and reporting of online and social media trends for clients and brands through Facebook, Twitter, blogs and news feeds;• Assisted in the Brand Participation Index Project, researching corporate activity in the social media environment;• Assisted creation of retail TV campaign that was well received by client.