Maddison C. Email & Phone Number

• Spearhead client collaborations as the Discovery Lead, orchestrating Discovery Kickoff meetings and crafting comprehensive Discovery Briefs. Effectively bring client visions to life by fostering a deep understanding of requirements, resulting in a cohesive product roadmap.• Drive the development of product roadmaps, prioritizing features based on client requirements, competitive analysis, and user needs. Ensure alignment with business objectives and maximize return on investment within the role's scope.• Seamlessly continue project optimization post-kickoff, functioning as both Discovery Lead and Product Manager. Conduct internal reviews and facilitate ideation sessions with clients and development teams. Incorporate feedback to enhance project deliverables and optimize ongoing project phases.• Actively contribute to the ongoing improvement of company processes within the startup environment, employing a proactive approach to identify inefficiencies and implement streamlined workflows. Regularly collaborate with cross-functional teams, leveraging a dynamic mindset to adapt processes in response to evolving business needs, fostering a culture of continuous improvement and innovation.

• Conceptualized and developed the business strategy, including branding, social media presence, and all external materials to establish a strong market position. • Conducted regular market research to identify new opportunities, stay on top of trends, and ensure ongoing competitiveness and growth within the ever-changing wedding industry. • Assessed client requirements and researched inspiration to develop optimal solutions within their budget and timeline. Created detailed proposals and executed final designs and installations to achieve successful outcomes. • Managed and led a team of freelance floral designers, providing guidance on design concepts, ensuring quality control, and maintaining consistent communication throughout the project timeline, resulting in the successful execution of high-quality floral installations for various events and occasions.

Remote

• Coordinated a team of interns to participate in the company hackathon, resulting in winning the People's Choice Award. This achievement played a significant role in the extension of my internship and progression to APM responsibilities. • Led the development of a feature that utilized user-provided profile information to auto-generate personalized bios. This initiative resulted in a considerable uptick in male users completing their bios and an overall improvement in the female user experience. • Revamped an existing feature by analyzing data from prior experiments to determine the most impactful profile elements that could optimize users’ profiles. Implemented the feature alongside an educational marketing campaign, which resulted in a revenue surge among female subscribers. • Created a comprehensive spreadsheet to monitor all projects, providing a centralized tracker for experiments, timelines, test markets, links, and other relevant information. • Developed a document to consolidate data and test results from team projects, enabling easy access and efficient tracking of information from past initiatives.

• Utilized critical thinking to analyze complex contract requirements, special provisions, pricing structures, internal authorizations, and terms and conditions to ensure compliance with appropriate laws, regulations, and corporate policies. • Mastered industry-specific vernacular, standards, and principles, including product catalogs and service offerings, to expertly craft essential sales documentation for the sales team.

Nashville, Tennessee

Nashville, Tennessee

Greater Nashville Area, Tn

Greater Nashville Area, Tn

Greater Nashville Area, Tn

B. S. In Family Consumer Science, Fashion Merchandising

Activities and Societies: Softball Team

Education record