Maddy Auerbacher Email & Phone Number

New York, New York, United States

New York, New York, United States

Works alongside the Brand Management team, supporting all stages of the campaign management process including:-Assisting Brand Managers with client kick-off and talent briefing calls-Driving talent communications, ensuring both parties needs are met, issues are proactively addressed, and changes are managed both internally and with talent-Managing a total of 70+ influencers on an average of 7-10 campaigns at a time ensuring that all posts go up ontime and correctly for Kraft Heinz and California Lottery brands specifically-Booking talent travel and accommodations and attending on-site activations to help facilitate production as necessary, always keeping in mind client needs as well as talent/celebrity privacy-Collaborating with the analytics team to monitor and make decisions for optimizing data performance-Setting up paid media information for each individual creator on all campaigns-Interacting with accounting department on monthly invoicing-Compiling final recap reports, metrics, and analytics for clients, with a focus on renewalClient Experience & Product Category: -Nike-Kraft-Heinz: Food & Beverage -Frito-Lay-DripDrop-Wright Brand Foods-California LotterySocial Media Platform Executions: - Instagram- TikTok - Facebook (Meta)- Pinterest- Creator-Owned Blogs

New York, New York, United States

- Supervise the Acoustic software Email Marketing process: implementation of templates and audience segments, as well as quality assurance and follow through on test and send of internal and external emails - Test new webpages released to validate content, branding and logos - Responsible for accurate website branding and content - Create weekly Google Analytics reports of overall web traffic based on defined KPI’s- Track data insights for specific campaigns through Google Analytics and Hot Jar to highlight donation trends and areas of potential revenue growth with an emphasis on social media impact- Coordinate project management activities across all campaigns and special events through Jira Software

Boston, Massachusetts, United States

- Supported four Sales Teams generating new business across the country - Generated 180 new business leads and transitioned them to the respective salesperson where they converted at a rate 10 times higher than the average- Developed and customized innovative marketing campaigns to target high revenue-driving customers - Analyzed and presented data to improve marketing strategies

Raleigh, North Carolina, United States

- Developed and organized the athlete division placements for 7,500 athletes from 190 countries around the world and distributed the competition plan to all teams in preparation for the International Games - Tracked scores and athlete metrics to produce detailed reports with real-time results - Worked closely with CEO to tailor communications for team leads across the globe

Allentown, Pennsylvania Area

- Assisted with the preparation and management of all corporate hospitality at the U.S Open Championship (Golf)- Built and arranged hospitality pavilion for approximately 3500 guests to visit over the seven-day event- Managed hospitality pavilion operations, including monitoring all guests, ensuring credential security upon entrance and assisting caterer with maintaining food replenishment throughout each day- Concierge in the pavilion, answering questions, problem solving, directing guests to different parts of the course and ensuring an overwhelmingly positive guest experience

Durham, New Hampshire

- Actively recorded and maintained team and player statistics and notes, as well as sent out real time social media posts for the University of New Hampshire athletic teams during games- Administrative work including tracking athlete statistics, writing game summaries, and other office duties

Far Hills, New Jersey

- Assisted the USGA Communications Department with media support, press conferences and media flash for the U.S. Women’s Open- Interviewed players and shared recordings with communications staff to provide material for daily stories-Assisted FOX Sports with player flash interviews and keeping the media requests to interview players fulfilled-Mentored and trained new volunteers

Concord, New Hampshire

- Assisted the State Director and Program Manager to prepare for the annual Best Buddies Friendship Walk and the Best Buddies Leadership Conference- Met with schools in the area to educate them about the Best Buddies program and the benefits of getting involved- Developed a process for updating social media accounts with the latest news and information.

Bachelor'S Degree, Communication, General, 3.7 Gpa

Activities and Societies: Alpha Chi Omega Sorority, Best Buddies Chapter Officer, Special Olympics New Hampshire Volunteer

Bachelor Of Arts - Ba, Communication, General, 3.7

Activities and Societies: Alpha Chi Omega Sorority, Best Buddies Chapter Officer