Maddy Ro Email & Phone Number

New York, New York, United States

New York, United States

Seoul, South Korea

Led Product Development of an innovative Travel Influencer Marketing (TIM) service targeting the APAC tourism and hospitality industry▪ Delivered strategy for Hong Kong and Korea marketing through market analysis to build management framework for local Key Opinion Leaders (KOLs)▪ Optimized competitive pricing structure for TIM utilizing analytics of KOL reach for pricing tiers▪ Drove product delivery through cross functional collaboration with product, technical teams, marketing, and executives▪ Built initial community of 50 KOLs to power this service from database design to managing recruitment▪ Built content for client pitches that resulted in 4 successful client engagements

Bellevue, Washington, United States

▪ Advised consumer needs and practiced consultative selling that contributed to 120% storewidesales uplift▪ Maintained a consistent sales per hour rate of about $800/hour▪ Regularly ranked top three among 20+ SAs for highest daily transactions ($1000+ transactions)

New York, United States

Managed marketing plan to lift awareness and sales for a growing online cooking site that serves over 10 Million users▪ Tailored a product promotion strategy that resulted in a 15% increase in sales by applying business analytics to identify high-performing products from Food52's shops▪ Created a content plan leveraging media analytics on platforms such as Pinterest, Facebook, and Twitter to strategically schedule content postings, leading to a 50% surge in content viewership and a 110% increase in user interactions▪ Headed community management efforts with 20+ creators and residents, ensuring a consistent and dynamic flow of live content on a day-to-day basis▪ Led graphic design initiatives for content creation, delivering 30-40 graphics daily to enhance overall aesthetic and drive sustained audience engagement

Seattle, Washington, United States

Project lead on effort that successfully secured fundraising for a local charity focused on environmental justice▪ Achieved fundraising targets by organizing and leading a team of six and successfully achieving the goal of raising $6000 on time▪ Expanded 350 Seattle's following by 80% by creating effective marketing, publicity, and social media campaigns▪ Collaborated with local restaurants, orchestrated merchandise sales, and organized smaller events like bake sales to diversifyfundraising efforts and engage the local community effectively

Sammamish, Washington, United States

▪ Onboarded 350 new members▪ Managed monthly accounts, invoices, and subscription services, top sales for 4 consecutive months, ▪ Sold around $1000 in memberships weekly▪ Managed main Instagram account, designed 50+ ads and posts and allowed the account to amass around 200 followers in the studio’s early stages

▪ Managed and supervised 30+ store workers daily, oversaw all store operations, including (but not limited to) accounting, inventory, procurement, marketing, improved store product lines and advertising to increase sales by 25% from the previous year

Bachelor Of Science - Bs, Business, Co-Concentrations In Data Science/Computing And Marketing, Joint Minor In Cs/Math

Activities and Societies: Marketing Society, Delta Phi EpsilonCertificate of Excellence in Consumer Behavior

Education record

Graduated Magna Cum Laude