As a dynamic and innovative Social Media Marketer, I specialize in staying ahead of current trends, best practices, and SEO optimization to create engaging and impactful content. My career is a blend of creativity and strategy, driven by a passion for both marketing and the arts.I am the proud owner of Knot Really Art, where I lead art workshops for workplaces, student groups, and personalized experiences. My creativity fuels both my business and social media roles, allowing me to stay on-trend and deliver unique, innovative solutions. Detail-oriented and task-driven, I thrive as a leader who brings ideas to life.Despite earning a degree in Child and Youth Studies, I pursued my dreams in marketing and entrepreneurship. My craft kits, designed for all ages, ship across Canada and the US, and have been featured on HGTV, in Better Homes and Gardens, Michaels Stores, and soon on Netflix. In my social media marketing roles, I take pride in being at the forefront of trends and memes, transforming even the most challenging topics into captivating content tailored to customer profiles.Community involvement is important to me. I have volunteered at events like the Kristen French Child Advocacy Centre annual gala, with my local SPCA, Food4Kids, Village of Hope, and charity events through my marketing role at Duliban Insurance. I lead the annual BOWL for Charity event for Hometown Life Insurance, supporting Wellspring Niagara. Additionally, through Knot Really Art, I organize an annual fundraiser for the McMaster Children's Hospital Foundation.A lifelong learner, I am an avid reader and podcast listener, constantly seeking out educational materials to enhance my skills. Whether it's marketing and entrepreneurial podcasts or books on creativity and authenticity, I am always expanding my knowledge and staying true to my authentic self.