Maddy Wong Email & Phone Number

Remote

• Utilized Google Campaign Manager to reconcile and validate advertiser performance data against internal reporting, ensuring accuracy and alignment across all metrics.
• Managed advertiser pacing to ensure consistent and even campaign delivery across all flight dates, optimizing performance and budget utilization.
• Acted as project manager, coordinating between sales, product, and engineering teams to successfully execute cross-functional initiatives.
• Collaborated with engineering and product teams to develop new processes that improved internal platform efficiency and designed a self-service onboarding process for advertisers, streamlining previously manual tasks.
• Developed and implemented an ad suppression system to automatically exclude publishers unable to meet specific targeting criteria, optimizing ad spend and enhancing campaign effectiveness.
• Managed end-to-end advertiser campaign activations, including implementing advanced targeting strategies (route, geolocation, IP, DMA), ensuring timely contract execution, setting up CPC bids within budget, and.

Manhattan Beach, California, United States

• Vetted all potential publishers to ensure alignment with company standards.
• Initiated outreach to prospective advertisers and publishers to drive new business opportunities.
• Set up and managed new advertiser accounts, including configuring deep links and tracking tags, establishing dashboard access controls, and providing ongoing customer service and relationship management.

Tampa, Florida, United States

• Ensured compliance for a staff of 80+ employees with state of Florida regulations by managing license renewals, facilitating background checks, and submitting compliance paperwork to the state office weekly.
• Managed general office duties, including providing customer service, staffing care providers for individuals with developmental disabilities, and maintaining and organizing records.