- Analyzing our brand positioning and consumer insights- Helping shape and communicate our vision and mission- Translating brand elements into plans and go-to-market strategies

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.- Designs, builds, and maintains our social media presence.- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).- Identifies trends and insights, and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.- Plans, executes, and measures experiments and conversion tests.- Collaborates with internal teams to create landing pages and optimize user experience.- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Identifies critical conversion points and drop off points and optimizes user funnels.- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.