Maddy Aliotti Email & Phone Number

Encinitas, Ca, Us

- Drive start up branding efforts- Story building and marketing, research and development- Development of SKUs from R&D, briefing, through delivery- Drive key pillars required to build a brand, including business development, establishing brand guidelines, sourcing manufacturer relations including factories, flavor/fragrance dev, and packaging.

Support NPD throughout entire development lifecycle, including concept design, formula and packaging innovation, feature product definitions, market positioning, and production support.Product regulatory compliance for domestic and international marketsDevise product concept, key ingredients, marketing story, COGS target, etc.Draft technical artwork briefs to accurately convey product messaging in line with FDA guidelines for OTC, body, bath, and skincare products.

* Executed brand events and localized guerrilla sampling efforts* Managed brand ambassadors, scheduled events, organized partnerships, and built brand affinity* Proposed and carried out campaigns, events, activations, and samplings targeting these opportunities* Drove brand education and awareness to consumers and potential clients around Southern California