Maddy joined the Institute in 2020 and works within the Institute’s Business Team.As a Sponsor Officer, Maddy serves as the main administrative contact for a select group of the Institute’s sponsors, engaging with and supporting them to help maximise their membership benefits. Closely collaborating with the Institute’s senior research staff, she facilitates sponsor Q&A on marketing research, coordinates seminar presentations and other engagements that support the sponsors’ journey towards evidence-based marketing. Maddy also coordinates travel arrangements and associated logistics for researchers while also contributing to special projects from time to time. Maddy is committed to providing a high level of quality service to all stakeholders.