Maddy Jones Email & Phone Number

Des Moines, Ia, Us

Des Moines, Ia, Us

Des Moines Metropolitan Area

Utilize Iterable platform expertise to drive Audience Retention Team initiatives: customize audiences, orchestrate journeys, and craft campaigns with dynamic content in newsletter and lifecycle messaging across all Dotdash Meredith brands.Manages LiveIntent ad tags in all campaigns, comprising over 400 units.Played a key role in the successful migration of the Dotdash Meredith email program from CheetahMail to Iterable in early 2023, which received the Expie Award for Most Inspiring Switch to Iterable.

Des Moines, Iowa

Manages LiveIntent ad tags in all Meredith Newsletters. In 2019, upgraded ad tags in 150+ newsletters to LiveIntent 2.0, which allows greater control of rendered ad sizes, device targeting, and collapsibility.Supported the Meredith Digital Team with Cheetah platform expertise by creating targeted marketing campaigns and audience filters in ESP, focusing on fostering user retention.

Des Moines, Iowa Area

Managed the HTML production, list hygiene, and deployment of seven email newsletters, reaching a total weekly volume of approximately 5 million users.Tracked and measured campaign performance, conducting A/B tests and leveraging analytics to optimize results and refine targeting strategies.Ensured proper deployment and optimization of automated email messages (magazine renewal, order confirmation, magazine billing, etc.).

Des Moines, Iowa Area

Collaborated with multiple editors to send nearly 20 email deployments a week for brands like Allrecipes, Martha Stewart, and EatingWell.Coordinated third-party advertising messages for Meredith’s Partner Offers program, collaborating with internal and external marketing coordinators to execute email deployments across multiple Meredith brands while providing strategic recommendations to enhance campaign effectiveness.Assisted the Consumer Revenue team with Shop-related initiatives by producing, proofing, deploying, and testing messages for ecomm newsletters for the Better Homes & Gardens, Shape, and Parents brands.

Hiawatha, Iowa

Collaborated with marketing leadership to conceptualize, write, and design marketing materials for print, web, email, and social media.Developed and executed email marketing campaigns in Constant Contact using WYSIWYG tool, maintaining the integrity of every email campaign through completion of its deployment.Supported CRM management efforts to enhance customer relationship strategies, optimizing data segmentation and implementing targeted communication initiatives to drive engagement and loyalty.

Cedar Rapids, Iowa Area

• Collaborated with the editor to review material for weekly campus newspaper and select final drafts to appear in each edition.• Co-directed a team of 10+ staff members, contributing writers, and photographers.• Covered events by writing articles, taking photos, and designing pages.

• Assisted other members of the senior leadership team with final drafts and other decisions.• Helped manage a team of 10+ staff members.• Wrote and copy-edited articles, took photos, and designed pages.

• Part of the senior leadership team in charge of the day-to-day decisions for the student-run newspaper.• Wrote most sports articles, took most of the photos, and designed the sports page for each edition.

Bachelor Of Arts (Ba), Journalism, Communication

Activities and Societies: Student Newspaper PAHA Magazine Contributor Volleyball

High School Diploma