Maddy began his career 23 years ago with Asia's largest tech publisher - straight out of high school. In 1999, he was the Founding Editor of ZDNet India (part of Ziff Davis), which was acquired by CNET in 2000 and later by CBS Corporation.His work profile includes Associate Editor at Silicon India; Technology Editor at ITP, the Middle East's largest publisher and Managing Editor for IDG, the world's largest IT publisher.He also helped with the international expansion for publicly listed Ramky Group and served as their GM from 2006 till 2011. The company was acquired by PE firm Kohlberg Kravis Roberts for $510 million.He heads and founded Content HQ , a content performance marketing platform that specializes in creating, optimizing, licensing, localizing and marketing content. Outside work, he loves reading, consulting for startups (of what not to do), travelling (been to over 43 countries ), movies, spending time with family, his cat and friends. Not necessarily in the same order.