Maddy Schaap Email & Phone Number

Drive growth and brand awareness through off-site events, sales support, retail infiltration in key markets, and community building.

Led, initiated and executed brand communications, print and digital creative assets, and trade marketing materials in a complex and transitional Startup environment. Supported Director of Marketing in the strategic development and execution of Marketing plans, including new product launches, brand repositioning and launches, in-store merchandising, and education.

Led marketing and communications initiatives for TerrAscend’s new, vertically integrated operations in New Jersey. Reported to the Vice President of Communications.

Mississauga, Ontario, Canada

Milton, Ontario

Reporting to Management, developed and managed websites for dental, real estate, and other services to optimize online content, ranking and search visibility. Provided technical and creative SEO strategies for clients.• Significantly improved organic search rankings, website traffic, and leads. Performed site analysis, competitor analysis, and keyword research to improve user experience and optimize unique ranking opportunities.• Tracked and reported campaign progress with data from SemRush and Google Analytics.• Managed and optimized content creation for websites and blogs.• Designed and managed social media campaigns and contests to increase online engagement and build connections with customers.

Mississauga, Ontario

•Supported project team members with data clean up and thorough validation of client and employee information throughout Vega implementation•Excellent attention to detail while validating information between databases to ensure patient and employee data are not misplaced in the change process •Coordinated training invitations and managed responses of employees in all CTG offices•Managed training conflicts and coordinated training modifications with managers from CTG offices•Identified and evaluated potential risks and impacts to the project team •Assisted with creating and organizing training material for all CTG offices•Effectively communicated project information to team members and the IT departments•Provided system support to end users•Completed time studies after system implementation, documented results, and reported findings to team members

Bachelor Of Arts - Ba, Psychology (Honors)

Activities and Societies: Cheerleading | Captain | Most Spirited Recipient

Graphic Design

Project Management, Project Management