Diego Fernandez Email & Phone Number

New York, Ny, Us

St Louis, Missouri, Us

At Balto, we leverage the power of AI to enable agents to reach their full potential. As the Director of Product Design & Research, I have been responsible for building the Design team and establishing foundational design and research practices that contribute to our success.

Boston, Massachusetts, Us

At Salsify, I joined as a Senior Product Designer and worked across various existing and new product areas, including Workflow, Product Information Management (PIM), and Insights.I was promoted to Design Lead of the Content Activation product area. My work primarily involved research, interaction design, and information architecture. This effort led to the initial implementation of an Activation Funnel that helped establish a baseline understanding of areas requiring new tooling and enhancements to the user experience, making it easier for brands to transfer content from our PIM to retail destinations.Simultaneously, I was the lead designer for Habanero, Salsify's Design System. I contributed to its design, evangelization, and, ultimately, the establishment of the DS Operations, which continue today.

Austin, Texas, Us

During my tenure at ChatID, our team developed an innovative interface known as Chatbar, which revolutionized how shoppers interacted with brand representatives from companies like Samsung, Acer, and Lenovo on popular retail websites such as Walmart, Target, and Newegg.com. This groundbreaking solution bridged the gap between brands and their customers, allowing shoppers to address their questions and concerns in real-time.From the inception of ChatID as a company and the suite of chat-based products, our team strongly emphasized user research and fostered a collaborative environment among our small yet highly skilled group of professionals. This focus enabled us to create a user experience that surpassed those of most chat providers during that era, with seamless functionality across both desktop and mobile platforms.Our commitment to innovation and a profound understanding of the shopping experience did not go unnoticed. In late 2018, Salsify, a leading product experience management platform, recognized the value of our products and the opportunity ahead, leading to an acquisition.

I often embark on side projects and collaborate with teams to help them build better digital products. Most recently, I helped Bansho (Acquired by Hoot Reading) to bring educational video content to children. I've also had the opportunity to partner with exceptional companies and solve problems across many fields.• Memo (https://memo.co)• Electric Power Research Institute (EPRI)• FirstMark Capital• Pickie (Acquired by RetailMeNot)• Screen Time• ECPA Americas (https://ecpamericas.org)• Ministry of Culture of Peru• BlackSheep Digital Chile

• Founding design partner of a multi-service digital agency specializing in WordPress• Stablished user experience research practices and led in-depth user research for strategic accounts• Led marketing creative and user experience-related projects. • Scaled up a remote team from three to seven design contractors

• Developed a set of multilingual marketing campaigns to target audiences. • Developed workflows for social media marketing campaigns • Strategized the launch of a new brand and corresponding features and marketing materials• Led the ideation, validation, and design of iOS and Android apps• Managed the planning and implementation of Happytel's iOS and Android apps• Managed projects and adjusted expectations of two remote teams in Ukraine and India