• Ensure implementation as per the execution brief for all consumer engagement activities by coordinatingbetween agencies and field sales force on selection of routes and point of contact for promoters• Facilitate back-checking with agencies when required by focusing on quality assurance. Also ensure BrandAmbassadors are working as per guidelines by field back checks• Facilitate Consumer Insights in conducting pre / post activation research / dipstick.• Update the line manager on the feedback of ongoing activities through daily activity report and ensure dataintegrity• Provide support in third party Brand Ambassador hiring and their classroom training. Conduct coaching forBrand Ambassadors by highlighting areas of improvement.

• Working directly with the GM marketing and sales in exploring new export markets.• Working on feasibility reports on new markets• Handling orders and shipment of orders to different markets• Handling quotes and costing to be sent to current and potential customers.

Teaching a college level microeconomics course for the University of London International Program.

Organized large events such as the Karachi Literature Festival 2012 and Children’s Literature Festival 2011, this included all marketing and promotional activities associated to ensure the success of the overall event.Responsible for coordinating activities among all the various bookshops across Pakistan during special events such as the Oxford Book Fair 2011.Responsible for the creation and constant update of social media outlets such as the Oxford University Press Pakistan’s Facebook page and the company’s Youtube channel.Promoting new books and organizing all activities related to book launches.Responsible for the Oxford Book club and correspondence with its members.

Part of the team that was involved in the launching of the new Advance proposition.Worked closely with the credit card and marketing departments to insure that all factors were aligned.Drew up competitive scans.

Worked on the international news desk.Wrote various articles with voice overs including the ‘Lockerbie Bomber’ story.Responsible for updating the morning headlines and tickers