Inbound Marketing Lead
CurrentI've been promoted to a Lead position as Inbound Marketing Lead to manage a full team of 5 persons. with the aim to manage Complete marketing operations and build a company presence on all digital platforms where necessary and also drive website traffic and run lead generation campaigns.Digital Advertising: Plan, execute, and optimize online advertising campaigns across platforms like Google Ads, Facebook, Instagram, Linkedin, and other relevant channels to drive traffic and conversions.SEO Strategy: Conduct keyword research, technical and on-page optimization, and backlink outreach to improve organic search rankings and increase website visibility.Content Creation: Create engaging and relevant content ideas for our website, blog, and social media channels to attract and retain our target audience.Social Media Management: Manage and grow our social media presence, create compelling posts, and interact with our online community to build brand loyalty.Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports with actionable insights to improve ROI.Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to adapt our marketing efforts accordingly.Collaboration: Collaborate with the design and content teams to ensure consistent branding and messaging across all digital channels.Budget Management: Manage and allocate the digital marketing budget effectively to maximize results while staying within budget constraints.
