Key competenciesBrand strategy & positioning, Customer-Centricity & experience, Organizational Transformation, Change Management, Strategic Capability Building, Agile Methodologies, KPI Framework Development.Organizational TransformationBuilding a marketing organization, shifting the focus from product-centricity to a customer-centric mind-set. Cultural change, fostering a customer-first mindset.Brand positionDefine and implement our brand position, ensuring it resonates with the target audience and differentiates us in the market.Ways of WorkingWith agile methodologies and collaborative frameworks enhance efficiency and responsiveness in marketing. Digitalization and automation as a core, with a process-oriented mind-set.KPI FrameworkSetting up the Key Performance Indicator (KPI) framework aligned with customer-centric objectives. Define and track metrics that measure CSAT, NPS, CES and brand awareness.

Key competenciesBrand Strategy & Positioning Nordics, Campaign Development & Execution, Performance Marketing & Analytics, CRM Strategy & Implementation, Management & Leadership, Marketplaces Expertise, Digital TransformationBrand PlatformConceptualization and execution of a new brand platform, redefining the marketplace presence in the Nordics. Campaigns & performance marketingImplemented dynamic and data-driven marketing campaigns that not only captivated our target audience but also delivered measurable results. Leveraged creativity and strategic insights to ensure our campaigns cut through the noise and left a lasting impression. Management & Transformational LeadershipPart of mgm team, contributing to overall business strategy and transformation initiatives. CRM StrategyEnhanced customer engagement, retention, and satisfaction through touch-points, first version of loyalty program, and targeted communication. Implementation of new CRM tool.Managing a team of 35 co-workers in Marketing and Customer Support, 5 direct reports.

Key Competencies:Management and change management, Customer Experience (CX) Strategy, User Experience (UX) Design & Design sprints, Department Setup and Leadership, Agile Methodologies, KPI Framework Development, Cross-Functional Collaboration, Global Brand ManagementDepartment Setup and Competency BuildingEstablished and led a performing customer experience department from the ground up. Built a team of passionate professionals proficient in CX and UX methodologies, analytics and data.Ways of WorkingAgile methodologies -SAFe- and cross-functional collaboration, fostering a dynamic work environment that thrived on adaptability and innovation. Introduced ways of working and processes in Customer Experience. KPI Framework DevelopmentInitiated and implemented a Key Performance Indicator framework tailored to measure and optimize customer satisfaction, loyalty, and overall brand health. Analyzed data-driven insights to inform strategic decisions and enhance the customer journey continually.Customer-Centric InnovationImplemented customer-centric WoW by leveraging insights from user feedback and A/B testing, market trends, and technologies. Implemented solutions to anticipate and exceed customer expectations.Cross-Functional CollaborationCultivated strong partnerships with stakeholders across departments, ensuring a holistic approach to customer experience that seamlessly integrates with marketing, product development, and sales strategies.Brand LeadershipOrchestrated initiatives that elevated our brand's presence and resonance on European markets.3 direct reports and a total team of 17 fantastic people.

Setting up the pilot for a data driven marketing organization with 3 teams: eCom, Customer Insight Analysis, and Marketing Communication. Nominated to "Sveriges bästa Marknadschef" two years and reached all time high brand awareness. Developed the growth marketing strategy, following through its implementation, encompassing creative conceptualization, optimization, and execution. Implemented lead management across various channels, including website, paid advertising, SEO, SEM, affiliates, social media, broad brand campaigns, and email marketing. Full customer journey perspective, working with customer journeys & design sprints, MarTech and automation. 4 direct reports and a total team of 25 Banking stars.

Starting up Ottoboni (later Nordic Morning 2023 Comprend) was a thrilling entrepreneurial journey marked by dynamic challenges and fantastic milestones. Initially a one-person venture, that changed into a bustling hub of 25 employees having a multitude of experiences that defined the essence of entrepreneurship. As the agency took shape, the challenge lied in attracting the right talents to foster growth, each new hire contributing a unique skill set and perspective, transforming the agency into a collaborative force. Through open communication, team-building mind-set and a shared vision, a positive culture became the bedrock for creativity and productivity.As the agency director I had full profit and loss (P&L) responsibility for the region. Focus on building and expanding the agency's portfolio by offering services in digital transformation, data-driven content, customer experience and service design. Customers; LÒreal Nordics, SafeGate, Cloetta, Elfa and Axis. To mention a few. Results: healthy margins and highest employee satisfaction in the Group.Built up a team and organisation from myself to 25 co-workers.

As the Head of E.ON's digital channels, assume responsibility for both B2B and B2C operations. Take charge of change management by initiating, implementing, driving, and coordinating transformation efforts from a marketing perspective.Focus on enhancing social customer service to elevate customer satisfaction and increase brand value, campaigns. Oversee the development and optimization of various digital platforms, including e-commerce, B2B portal, and the intranet. Lead the digital team to effectively execute marketing strategies and initiatives.Team of 5 co-workers.

Project: Rollout global content process.

The primary mission encompasses three key objectives: first, to formulate and oversee an online international strategy and platform; second, to establish web infrastructure and drive expansion across the Group; and third, to provide implementation and organizational recommendations for three distinct Business Units: Professional, Food Solutions (B2B), and Retail (B2B & B2C).Responsible for devising and executing a digital strategy, including the implementation of Content Management (CMS) system. Additionally, also tasked with developing a robust eCommerce business cases to support the growth and success of the organization going forward.

Initiate and implementing campaigns all channels, monitoring and following up projects, competitor analysis, DM, CRM and CMS. Event and sponsorship

Web Manager for Jeep, Chrysler & Dodge websites in Sweden and Denmark. Internet strategies for the trademarks, initiate and implementing campaigns, monitoring and following up projects. DM, CRM and CMS,

Contract processing, procurement procedures, sales, budget and personnel responsibilities. Web strategies and CMS. Developed project method used for major projects.

Developing and implementing Internet strategies together with preliminary telecom client. Web manager for Tech Community MSDN Microsoft

The purpose was to stimulate use of digital tools, develop new educational methods based on IT. This support was intended for development work, human resource development, and the sharing of knowledge in the new area "IT".Some 800 projects, handled for funding, registration, contract processing, annual follow-ups, acting as an information officer during national/international fairs.