Head Of Pr (And Head Of Marketing For Time Out Live)
Between 2011 and 2012 I took a brief step back from Prospero to lead the PR for Time Out which had recently experienced majority-share investment by the venture capital company Oakley Capital. The company was experiencing a period of significant change as it moved from being essentially a magazine publisher towards being a global digital media group, with a heavy emphasis on live events, website, and app, social and transactional capabilities on a global scale.The role was a fascinating experience, both in terms of heading up communication for such a major and iconic brand, and in terms of seeing from the other side how a publishing company needs to adapt and embrace new technological and social opportunities, and also how it can extend its brand into the live arena.In a PR capacity my role concentrated on: my role concentrated on:• Communicating this change to the business and consumer press• Raising the brand profile to drive corporate awareness• Driving consumers towards the websites, apps and social platforms Time Out is pushing.I also managed the marketing for Time Out LiveAs Head of Marketing for Time Out Live I was also responsible for promoting (in terms of both PR and marketing) Time Out Live, the live events production arm of Time Out, which produces a wide range of comedy, cabaret, film and music events across the capital.In this role I concentrated on:• All aspects of marketing, from ticket sales to advertising, • Raising the Time Out Live brand profile as a whole, • Working to sell tickets for each event.• Working closely with Time Out Live Director developing a number of sponsorship proposals for the brand, ranging from supplying drink sponsorship for events through to full-scale corporate sponsorship partnerships.
