• Devise business productivity and marketing plans including message effectiveness, media buying• Develop and manage relationships with new and existing clients to increase revenue• Mine customer interactions via speech recognition platform to uncover behaviors/insights

• Analyzed digital media metrics to identify relationships between marketing actions and outcomes• Researched customers, markets, competitors, and new market opportunities • Managed online focus groups, delivered surveys, measured and interpreted results• Partnered with web team to develop and direct content

• Researched open source projects of interest to the Intelligence community• Drafted research reports• Monitored Canadian newspapers for timely reporting of relevant findings• Translated articles from French to English• Transcribed and interpreted media reports

• Managed product groups contributing $2 million in annual sales• Developed and implemented marketing concept and plan for Appliance Division• Directed cross functional teams- Sales, Accounting, R&D, Engineering, Manufacturing, Purchasing • Researched markets and introduced new products• Selected advertising/promotional medium and direct mail lists• Planned and managed presence at trade shows• Prepared and managed department budget• Developed sales training materials and training of sales staff

• Managed P&L for respective brands. Exceeded profit objectives for three consecutive years• Developed and executed marketing plans for respective salon products• Planned and managed all marketing programs including advertising and direct mail campaigns• Launched two new products• Coordinated national and local trade show efforts• Conducted market research, testing and verification of data from the industry• Forecasted sales to ensure optimal inventory levels• Motivated distributors and salespeople through training, incentive programs• Managed and directed agency relationships for advertising needs