Madeleine Hirtl Email & Phone Number

Vienna, Austria

Wien, Österreich

1230 Wien

As a member of the Headquarters marketing team for CE Region covering 16 countries: lateral leadership of the local marketing team members for brand management and market research; Strategic campaign development (target groups B2B, B2C & B2B2C) for the CE region with the aim of increasing brand awareness and generating leads; Development of strategies / initiatives / concepts to ensure "marketing excellence" within the CE region such as the marketing academy or brand controlling as part of the "Daikin campaign center"Milestones: establishment of an integrated 360° campaign approach in 16 countries, increase of brand awareness in all 16 CE countries in average of 3%p

Wien

As a direct report to the Managing Director and owner: Strategic marketing and communications planning, budgeting and execution of digital and BTL activities to generate leads and create thought leadership for hybrid multi-cloud deployment, privileged access management and machine data mining.Definition of EVP and launch of Employer Branding activities.Milestones: Partner award "Cyberark DACH Newcomer 2017"; "Taten statt Worte" (Action instead of words) award for being the most family- and female inclusive employer of Vienna.Further achievements: website relaunch, CD relaunch, launch of social media communications, new office design and employer branding.

Wien

As member of the senior management team and team lead of two: Strategic planning, budgeting and implementation of external and internal communication, online presence, trade fairs and events and online communication. Adaption and implementation of the headquarters communication guidelines. Development of the new "Austrian identity".

Wien

Strategic planning, budgeting and implementation of external and internal communication, online presence, trade fairs and events. Brand relaunch for the logistics solution 'lbase'; Project management for rebranding Imtech to the international brand Axians.

Wien

Strategic planning, budgeting and implementation of external and internal communication, online presence, trade fairs and events. Brand relaunch for the logistics solution 'lbase'; Project management for rebranding Imtech to the international brand Axians.

Wien

Integrated communication consulting and support of the strategic business units Public Transport, Aeronautical Information Management and Defence in the areas of PR, internal communication, print- and online media, events and exhibitions/fairs; coordination of the headquarters and subsidiaries external appearance, project management of the companies web relaunch, project coordination “Intranet goes Sharepoint”, introduction of corporate social media profiles, social media monitoring and web screening, instructing employees to the content management system, staffer of the employee magazine

Requirement Engineering und User Interface Design: Schnittstelle zwischen der Fachabteilung des Kunden und der hausinternen Software Entwicklung, Projektbegleitung, Anforderungsanalyse für neue Anwendungen und Erweiterung bestehender Systeme, Design der Anwenderoberflächen, Aufbau eines Online Helpsystems, Anwenderbefragung und Usabilitytests für Anwendungen des AMS Österreich