Madeleine Lithvall Email & Phone Number

Stockholm County, Sweden

Mentee in the Media & Management pathway

Stockholm, Sweden

Founded in 2010, the company grew from a small freelance graphic design & illustration business to a full-service creative agency, operating at the intersection of lifestyle, sports, fashion, beauty & design. I have through the years worked with clients of various sizes in Sweden, England, US, Canada & Australia – everything from start-ups to global cooperations. Business areas include strategic creative communication, events & environments and wearables & lifestyle products. Between July 2018 - August 2023, I have only accepted sporadic requests & commissions. Since August 2023, I work full-time in the company again. Clients include; Pelle P, BANFF Mountain Film Festival, Search Magazine, Thomas Cook, Glitter, Hargreaves Stockholm, Daisy Beauty Magazine, Akademikliniken, Juicy Couture & Debenhams. More information and portfolio cases can be found on www.mlithvall.com

Stockholm, Stockholm County, Sweden

PR: - Responsible for implementing the brands’ PR and media strategy, building the brands' reputation and ensuring effective media coverage.Events:- Coordinate, manage and evaluate events for Lundhags, Helsport & Ulvang.Ambassadors & partners:- Responsible for the ambassador relationships & programs for Lundhags, Helsport & Ulvang on all markets.

Björkliden Fjällby

- Brand:Oversee, refine and update Lapland Resorts’ brand portfolio – visually and verbally. This includes revising the brand guidelines and image bank- Communication: Responsible for all digital and printed deliverables and day-to-day creative work. Assets include but are not limited to; website updates, social media, product manuals, posters, advertisements, sales and marketing material.- Production: Responsible for production of new images and moving material for Lapland Resorts’ brands- Concepts & campaigns:Generating and developing concepts and ideas from marketing- sales- and business goals as well as execution of such.- Digital budget & strategy

Stockholm, Sweden

- Responsible leader for all deliverables and day-to-day work at the creative department. - Responsible for generating and developing concepts and ideas from the clients’ briefs as well as execution.Clients I worked with included Procter & Gamble, Bosch, Debic and Talent & Partner

Stockholm, Sweden

Part of the Colour Cosmetics / Accessories team where I was responsible for generating and developing concepts and ideas as well as overall look and feel for the product communication projects.During 2018-2019, I worked on an extensive rebrand project for Oriflame's makeup brands. Together with a team of art directors, copywriters, project managers, brand managers and other stakeholders, we developed and implemented brand platforms for all three makeup brands and made sure they were distinguished. After defining the brand platforms, we created visual brand guidelines for each brand and made sure every brand had its unique appearance and tonality. The rebranding resulted in 3 unique, contemporary makeup brands within the Oriflame portfolio – launched during 2019 and 2020.

Stockholm, Sweden

Commissioned consultant senior art director at the global marketing department. I worked with all brands included in Thomas Cook Group plc, making sure the over-all corporate identity was implemented, refined and integral. Responsibilities included but were not limited to;- Producing new ideas, material and solutions that followed the graphic identity, according to brief from TCG's brands- Contributing to the brand and its image and communicate over-all concepts together with Thomas Cook Group plc's agencies and partners in Germany and UK.- Developing ideas and graphic design that resulted in all brands' guidelines- Taking part in and guide through digital and web related requirementsDuring my time at Thomas Cook, I worked on creating and implementing the new global design guidelines in all channels. I also worked on the annual global campaign for 2017/2018.

Stockholm, Sweden

Design:- Design of placed prints and artworks for the collections - Collaborate on repeated prints with the print designers- Complement the collections with marketing materialsProduction:- Deliver all artworks on labels, hangtags, extra hangtags, stickers, packaging, etc.Marketing & PR:- Create all images for web campaigns / banners / newsletters for oddmolly.com and social media / online advertising- Create images and activities for social media together with the social media manager-Responsible for in-store materials / POS- Responsible for invites and blasts- Design of give aways and additional products together with the designer and creative director- Visual merchandising and display windowsSales:- Production manager of e-commerce photo shoots. - Create presentations and sales materials- Responsible for idea and production of advertsDuring my time at Odd Molly, the company achieved "All Time High". The brand launched 3 new product segments which I was involved with. These were shoes, sportswear and swimwear. I created campaign launch material and the e-commerce expression which set the tone for the following seasons. Odd Molly also opened 8 new stores during 2016, 4 of them which I created opening activities for.

Stockholm, Sweden

Creative:- Digital design- Print- Moving image- Set design & propmaking- Installations- Product development- Artwork design Communication & Marketing: - Advertising- Website development and maintenance- Social media & news feed responsibleCoordinator:- Exhibitions- Events & PR- Account managementProjects included several trend and craft concepts at Formex trade fair, Stockholm Furniture Fair, National Optics trade fair and Stockholm Fashion Week.In 2015 I was responsible for the development and design of the new visual identity for the institution.I also executed the seminar FASHION, CULTURAL HERITAGE & DIVERSITY. The seminar was a collaboration between Friends of Handicraft, the Swedish Institute, the National Museum in Tartu, the Nordic Museum in Stockholm and the Swedish embassy in Tallinn and arises questions regarding textile traditions and the role of craft in today’s society as well as a source of inspiration for contemporary designers. The seminar was held in October 2014 as a part of a larger program in the presence of the Swedish Crown princess couple.Together with the CEO Lotta Ahlvar, our marketing and communication work resulted in the operating revenue at Friends of Handicraft increased with 8% yearly between 2014 and 2016. From not being able to fill the available spaces at HV School in 2013, we had 2 applying students for each spot in 2015. In 1,5 years, between 2014-2016, we re-built HV's brand recognition from being an old, dusty textile institution to a blooming, inspiring, high-end textile art center.

Stockholm, Sweden

Freelance Contract December 2013, August 2013Internship December 2012-January 2013- Illustrations for the Autumn/Winter 2014 trend forecast books- Working with the Formex Trade Fair exhibition, Winter 2013, Summer 2013- Assisting on Rookie Fashion Show- Final assembly for the trend forcast books- Sales; trend forecast books & magazine adverts

Sydney Area, Australia

• sales assistant• customer service• contributed with technical sketches of garments• visual merchandising• graphic- and print designs for both textiles, garments and promotional material• research for PR• buying and work with the range

Stockholm, Sweden

Sales assistant and responsible for the store's visual appearance.

Master'S Degree, Global Master For Luxury Business Professionals

Awarded the Remarkable Professional Scholarship & the Ignite your Ideas Scholarship. General Management: - Strategy - Corporate finance.

Master'S Degree, Global Master For Luxury Business Professionals

Awarded the Remarkable Professional Scholarship & the Ignite your Ideas Scholarship.

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Diploma, Fashion, Couture, Pattern Cutting, Design

Diploma, Graphic Design, Advertising, Illustration