Areas of expertise: Healthtech industry, mobile and web design, qualitative user research, data analysis, design sprints, cross-functional collaboration, usability testing.Client highlights:• Accolade: design strategy and production-ready UI for COVID return-to-work product• HeartFlow: user research and business case analysis for a new patient-facing offering• Lyra: product strategy, user flows and UX copy for new mental health coaching offering• Qventus: preparing for new product launch, including messaging and sales collateral• Grand Rounds (Included Health): pitch decks & competitive analysis for new care navigation offering

Twin Health invented the Whole Body Digital Twin™ to empower people to reverse and prevent chronic metabolic diseases. At Twin, I was the product design lead for two pods -- growth and Clinic Platform.

Product design lead focused on our patients' experience and engagement with the Virta program. Highlighted experiences:• Led user research/discovery project that became the cornerstone for our squad's 1-2-4 roadmap• UX/UI for a connected glucose meter experience (#1 most used feature in our iOS and Android apps)• Product design lead for patient education and clinical milestones from day 1 through 2+ years on the Virta program

Product design lead for Virta's Electronic Health Record system.Highlighted experiences:• Redesigned medication documentation workflow resulting in improved efficiency and safety in one of the most common workflows for Virta's clinicians• Improved the design of biomarker charts and graphs to enhance faster clinical understanding of our patients' health• Led the design of two new sections of our EHR for medication/food allergies and medical history

iOS app that helps runners, walkers, bikers build endurance faster with dynamic pace variations. Learn more at https://getpaceplay.com/.

Accolade provides care delivery, navigation and advocacy services to help every person live their healthiest life.

Product marketing lead for first-of-it’s kind solution, Quip for Salesforce, bringing productivity into the context of CRM. Within 6 months of launch, Quip for Salesforce represented 50% of new bookings revenue in the mid-market segment. I also identified need to bolster our customer marketing and kickstarted a new program that led to a dozen new customer stories, and oversaw 10+ customer presentations at DreamForce. Responsible for Evaluating new industry opportunities for Quip in healthcare, financial services, and manufacturing. Presented findings and recommendations to company leadership and the Genera Manager of Healthcare for all of Salesforce.

Company: Grand Rounds is the fastest way for employers to trim their annual healthcare spend by matching their employees with higher quality physicians. We cover over 3 million Americans through 80+ employer customers. Grand Rounds has been recognized by GlassDoor as the #2 Best Place to Work (2016) and as Rock Health's Best Digital Health Company to Work For (2017).Led a team of 3 marketers, responsible for owning product positioning, messaging and competitive differentiation for all revenue-generating offerings.

Company: Abbott Labs is a global healthcare company that conducts innovative research and manufactures products for human health through every life stage. After a successful acquisition by Abbott, I was tapped to be the product line owner for the OptiMedica laser cataract surgery system in the U.S. market - a market that generates 80+% of the product's global revenue (tens of millions $$ ARR). Key activities included:- Responsible for the commercial success of laser cataract surgery system in the US market (biggest $$ acquisition in several years, and I covered most important market)- Developing KPIs for product performance and delivering monthly product dashboards to company leadership - Building all market-facing information on the product and for sales enablement tools for 100+ member US sales team- Leading product demonstrations at national events and sales trainings- Launching site visitation program where prospects can see the device in action. Of all sales tactics, the on-site visitation program led to highest conversion to sale.

Company: OptiMedica revolutionized cataract surgery with the invention of laser-assisted cataract surgery. The company was recognized for its technical and clinical achievements with R&D 100 and Red Herring awards. OptiMedica successfully exited venture backing through acquisition by Abbott in Q4 2013.