· Driven to create dynamic, functional designs for print and digital formats from conceptualization to final delivery, for a variety of industries such as technology, real estate, non-profits, and more.· Dedicated to going above and beyond client expectations, and solving problems to enhance their businesses. · Passionate about consistent branding, clear communication, beautiful typography, engaging designs and smooth user experiences· Skilled in graphic design, web and mobile design, illustration, calligraphy, hand lettering, and traditional arts (drawing, painting, sketching)Learn more at madeleinegagne.ca

Logo designs, brand guides, website designs + redesigns (from wireframes to full mock ups), and more.

Designed logos, posters, books, programs, websites, and more for various Ottawa organizations including the annual TEDxKanata events.

· Created visual materials for internal and external branding, logos, ads, package designs, and more while following established brand guides.· Established guidelines for new projects/branding.· Produced all versions of printed flyers from start to finish (English, French and bilingual) in a high-pressure, fast-paced work environment.· Communicated ideas clearly and explained design choices with confidence.· Organized files and maintained brand standards while balancing dozens of projects at a time.· Effectively managed time while coordinating with managers, photographers, translation and quality control teams in order to meet tight deadlines.

· Designed and coded responsive landing pages using HTML, CSS, and minimal javascript, as well as making all weekly updates to farmboy.ca.· Restructured website style sheets and implemented consistent classes for headers, colours and styles, eliminating redundant code and saving hours for page builds going forward.· Headed the design and promotion of the Farm Boy Salad Bar app, from the UI concepts to the final screen designs and complete marketing campaign (including the design and copywriting for all signage and ads).· Streamlined the weekly e-newsletter process by using Mail Chimp to create on-brand, responsive, easy to consume emails, saving two hours or more of revisions each week.· Created and implemented data merge templates used to produce tags and signage for multiple departments, cutting production time by 50%.· Ensured consistency in weekly newspaper ads by redesigning templates to follow design best practises, resulting in less errors and faster approvals.· Executed full marketing and social media campaigns, in-store signage and tags, newspaper ads and more while following brand standards.

· Adhered to extremely strict brand guidelines while designing clear and captivating visuals for brochures, information sheets, direct mail marketing pieces and packaging. · Created motion graphics to deliver messages to head office employees.· Produced each project in English and French without compromising the design for either language.· Projects included: Community Mail Box information packages, illustrations, brochures, infographics, internal digital ads, and more.

Gained knowledge and experience of the ins and outs of a design agency by observing seasoned designers and working on pro-bono jobs for real clients.

Booked and photographed family portraits, business head shots, and other portraits (child, graduation, etc).