Managing the needs of the client and their accounts. Contributing to daily meetings, and liaising and updating clients on PR activities. Keeping abreast of current PR trends and tools. Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople.

As a Campaign Manager, my primary responsibility is managing the production for the Media Advantage Program clients at Newswire, reporting directly to the Media and Marketing Strategist as the account manager. As Campaign Manager, I execute campaigns within Newswire’s platforms based on the direction and strategy developed by the Account Strategist with the client.• Support the execution, monitoring and measurement of public relations and marketing campaigns• Create targeted marketing lists for each of the client’s target audiences• Create and maintain a list of media contacts in print, broadcast and online outlets for each of the client’s target media audiences• Develop Writing orders for client press releases, directing editorial and writing teams through press release production• Submits finalized press releases for distribution• Set up and scheduling of targeted media email programs• Set up and scheduling of targeted marketing programs• Collaborate with cross-functional teams including account managers, sales, marketing, editorial and executive team.• Monitor media coverage, research industry trends and stay up-to-date on current events.• Monitor, report and evaluate campaign performance and adjust as necessary• Prepare performance reports and analyses for clients based on key initiatives.

• Collaborated with marketing and brand development toincrease the use of influencer marketing.• Worked alongside brand manager to set cohesive schedules for product releases and social media advertising.• Conducted Survey Data & Target Market Analytics

• Wrote content and posted daily on all social media platforms for 3 Florida locations.• Increased organic website traffic for all sites by implementing theuse of targeted keywords.• Featured in Buzzfeed Travel ad for tourism in Florida.