Collaborated with the Corporate Communication team to create and deliver press releases, corporate profiles, presentation materials, annual and sustainability reports, executive biographies, any marketing materials & speaking proposals.Assist in creating content and managing the company's corporate website.Responsible for content creation including design and copy writing for ads and relatedmarketing collaterals.Responsible for initiating, planning, executing and hosting any PR activities, including but not limited to media conferences, product launches and promotional events.Collaborate with the Sales team to implement effective sales and marketing strategies.Monitor competitor’s activities through print, TVC advertisements and data analysis, as well ascurrent market performance and trends.

Proficiently sourced for and executed wedding decorations with undivided attention down to the finest details.Innovatively conceptualised and planned a 3-months marketing campaign for The Veil, a bridal shop for brand revamp, thus excellently increasing the brand awareness by 75% and creating positive brand image.

Creatively conceptualised storyboards, the big idea and crafted scripts for trailers for the launch of new dramas and variety shows.Successfully produced high-quality videos for on-air broadcast using Avid Media Composer within tight deadlines.Skilled in recording voice over and filming footages of drama press conference, roadshows and special awards ceremonies with a video camera.

Developed and executed online and offline marketing strategies and tactics, effectively raising awareness of the event by increasing the number of Facebook likes on TEDx Youth page by 80%.Productively garnered registrants for the event, which exceeded the targeted amount of 300 participants.

Collaborated and liaised with SIF officers and representatives from other polytechnics to formulate programme outline and implemented event activities within given budget, which resulted in a huge turnout of more than 1000 students that aimed to bond local and international students.