Madeleine Doyle

Madeleine Doyle Email and Phone Number

Values-driven content professional with 10 years of full-funnel marketing experience @ Outdoorsy
Madeleine Doyle's Location
Greater Seattle Area, United States, United States
Madeleine Doyle's Contact Details

Madeleine Doyle work email

Madeleine Doyle personal email

n/a
About Madeleine Doyle

As a creative soul by nature and full-funnel marketing professional by trade, my 10 years of experience are proof my passion aligns with my career. While I got my start in social media marketing, I've spent the last 6+ years in the B2B tech startup space and absolutely love building content marketing strategies from scratch. I'm a strategist and executor, so I'm wearing all of the hats and doing all of the things. My storytelling ability combines with my technical skills in digital marketing to provide a dynamic element to any team. My curious mind, compassionate heart, and entrepreneurial spirit produce a well-rounded, knowledgeable, and intuitive leader.As a natural extrovert, I am energized through engaging with people. However, I also find happiness from sitting at my computer, with a hot cup of coffee, completely immersed in my work.I strive to work for organizations I feel passionate about and with groups of people who challenge me professionally, creatively, and personally. I love when a company's values align with mine.Visit https://bit.ly/Madeleine-Doyle-Portfolio to view work samples. Connect with me and let’s see what stories we can create together. ⬇️ EXPERIENCE ⬇️💻 Content marketing strategy (full-funnel strategy development, end-to-end campaign management, editorial team management, content calendar creation, etc.)✍️ Content creation (blog posts, eBooks/white papers, webinars, podcasts, social media, video, case studies, etc.)💡 Product messaging and positioning (website copy, sales enablement materials, company-wide training, competitive research, and more)💸 Demand generation (lead scoring and nurturing, full-funnel campaign management, sales training, gated content, etc.)🎨 Creative strategy (brand identity, style guides, voice and tone guidelines, creative team management, creative direction, etc.)🤝 Project management (specifically with creative teams, marketing teams, and executive leadership)📰 Media relations (pitching, press releases, media monitoring, press kits, etc.)📱 Organic social media marketing (TikTok, Instagram, LinkedIn, Twitter, Facebook, Pinterest)🤳 Influencer marketing (celebrity placements, in-kind partnerships, paid and organic campaigns)📢 Crisis communication (internal and external communication, spokesperson media training, speech creation, and reputation management)

Madeleine Doyle's Current Company Details
Outdoorsy

Outdoorsy

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Values-driven content professional with 10 years of full-funnel marketing experience
Madeleine Doyle Work Experience Details
  • Outdoorsy
    Founder & Podcast Host
    Outdoorsy Sep 2024 - Present
    I am the founder of Outdoorsy, an online community and podcast dedicated to redefining what it means to be “outdoorsy.”If you’ve ever felt like the outdoor community wasn’t built with you in mind, you’re in the right place. Whether you’re scaling mountains, reading by the campfire, or just enjoying the occasional stroll through the park, this is for you.This podcast stems from the belief that the outdoors are for everyone as long as you’re curious, kind, and respectful.Whether you're a seasoned adventurer or new to exploring nature, Outdoorsy invites you to be part of this growing movement. Find the podcast here: https://outdoorsy.buzzsprout.com/share.
  • Madeleine Wilson Photography
    Owner & Photographer
    Madeleine Wilson Photography Aug 2017 - Present
    I am the owner of my own company, Madeleine Wilson Photography, LLC. Established in 2017, this creative outlet empowers me to understand different sides of business I wouldn't see in a standard corporate role. From sales to photo editing to customer relations to billing, I manage it all. It also allows me to keep one foot in the B2C world despite my marketing experience primarily being B2B.
  • Mparticle
    Senior Content Strategist, Manager
    Mparticle Oct 2023 - Aug 2024
    New York, Ny, Us
  • Apptentive
    Senior Content Marketing Manager
    Apptentive Dec 2020 - Mar 2023
    Seattle, Washington, Us
    • Led and executed content marketing strategy to drive qualified leads and fill the sales pipeline (our inbound marketing efforts drove an average of 75% of our annual revenue pipeline during my tenure)• Consistently produced content for webinars, eBooks, blog posts, case studies, core site pages, podcast, newsletter, social media, and more to drive organic search efforts, brand awareness, and demand generation initiatives• Led creative strategy behind website and brand refresh along with regular product visuals and external marketing assets, assuring brand consistency across channels and assets• Developed sales enablement materials to boost sales productivity and align on product messaging, increasing funnel velocity and decreasing time-to-sale• Crafted core product narratives, competitive analyses, and target customer research along with our product team to ensure market fit• Managed in-person events including logistics, swag, run-of-show, and vendor communications• Participated actively in DEI initiatives, including Days of Action
  • Apptentive
    Content Marketing Manager
    Apptentive Apr 2019 - Dec 2020
    Seattle, Washington, Us
  • Zipwhip
    Content Marketing Manager
    Zipwhip Mar 2018 - Mar 2019
    Seattle, Washington, Us
    • Content Marketing: Plan, produce and promote all content marketing assets for the B2B SaaS company. Write and plan 3+ blog posts per week including SEO and creative assets. Developed our first annual State of Texting research report to serve as a cornerstone piece of content.• Product Marketing: Edit and produce copy for sales enablement materials such as pitch decks, presentations, sell sheets, flyers, etc. as well as draft new feature technical release notes. Design these materials using Adobe Suite and stock photography as needed. • Social Media Marketing: Establish and maintain a strong social media presence across Facebook, LinkedIn, Twitter and Instagram• Public Relations: Assist with media efforts such as writing press releases and pitching stories. Achieved placement on the Inc. 5000 list for 2018, received multiple mentions in prime-time broadcast on KING 5 News, and earned a nomination for GeekWire's Geekiest Office Space Award. • Creative Marketing: Advise on creative and visual assets to maintain a consistent brand image, shoot photos of the office space and team members during events or day-to-day activities to showcase the beautiful design and enjoyable company culture, produce short videos about product innovation and internal announcements, and create a photography library full of approved stock photographs as well as the professional photos I have taken throughout my tenure here• Corporate Communication: Write copy for internal communication initiatives and company-wide announcements or meetings• RESULTS: In one year, generated a 35% increase in MQLs, 31% increase in website users, 28% increase in new users, 28% increase in organic traffic, and a 75% increase in social traffic.
  • Retail Voodoo
    Marketing Strategist
    Retail Voodoo Mar 2017 - Mar 2018
    Seattle, Wa, Us
    • Oversee and execute firm's content marketing strategy to drive sales through lead nurturing (including editorial calendar creation and management, email marketing automation, CRM technologies such as Salesforce and Act-On, blog writing, webinar planning, and white paper creation)• Project manage agency's website refresh from initial positioning to wireframing to design to development and testing• Drive B2B engagement through social media interaction and trend analysis• Develop and execute tradeshow promotion strategies to increase leads generated at events• Improve industry reputation through implementing paid advertising, strategic sponsorships, speaking opportunities, and earned media• Delegate and manage the internal creative team for development of assets needed for website design, email campaigns, digital content, and promotional materials.• Provide coaching and training for the team to empower employees to contribute to content creation.• In 12 months, increased the following website metrics: pageviews by 22%, average session duration by 57%, average time on page by 32%, unique sessions by 10%, organic sessions by 10%, direct sessions by 7%, and email sessions by 45,650%.• In 12 months, decreased the company's Alexa ranking by 30%.
  • The Fearey Group
    Assistant Account Executive
    The Fearey Group Nov 2016 - Mar 2017
    Seattle, Wa, Us
    • Promoted from account coordinator in three months for delivering high-quality content, mastering required skills, consistently billing 30 hours each week, and providing unique strategic insight for clients.• Drive day-to-day deliverables for consumer, lifestyle, and hospitality clients (such as The Bravern, Gene Juarez, Essentia Water, Bottega Veneta, Motif Seattle, etc.) to drive press coverage.• Organize agency team through project management such as developing and updating activity trackers to match scopes of work, setting deadlines that map to set billable hours and coaching junior staff. • Developed holiday influencer engagement plan for The Bravern resulting in three million impressions.
  • The Fearey Group
    Account Coordinator
    The Fearey Group Aug 2016 - Nov 2016
    Seattle, Wa, Us
    • Created press releases, media lists, pitches, press kits and social media content for media outreach for real estate. legal and professional service clients (such as Evergreen Home Loans, S.L. Pitts PC, Novinium, etc.).• Actively developed engaging relationships with local media to identify new opportunities for clients.
  • Eddie Bauer
    Marketing Intern
    Eddie Bauer Jun 2016 - Aug 2016
    Seattle, Washington, Us
    • Awarded a $1,000 scholarship by the senior management team and CEO as a result of our dynamic, innovative solution to engage college-age target audience in the brand. • Chosen as one of four selected summer marketing interns out of 650 applicants.
  • Seattle Stylista
    Owner
    Seattle Stylista Sep 2013 - Jun 2016
    • Created authentic stories for major brands such as Proactiv, Charlotte Russe, Mary Kay, and more on my independently run publication, www.seattlestylista.com. • Represented consistent brand image for a target audience across multiple digital platforms to increase active social media following of 6,300+ followers and blog readership of 20,000+ pageviews a month.
  • Self-Employed
    Social Media Consultant
    Self-Employed Nov 2015 - May 2016
    • Created and managed all campaign social media (Facebook, Twitter, Instagram) and marketing efforts for the elected 2016 ASWSU President and Vice President, Taylor Christenson and Kyle Strachila.• Designed campaign website to drive campaign visibility and awareness while educating constituents on policies and vision.
  • Washington State University
    Social Media Assistant
    Washington State University May 2015 - May 2016
    Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, Us
    • Increased Snapchat following 70% in four months through designing filters and implementing campaigns.• Re-branded Pinterest account and curated content to increase following by 51% in four months.• Tracked keywords across multiple social media platforms to manage trends and drive engagement.
  • Washington State University
    News Intern
    Washington State University Aug 2014 - May 2015
    Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, Us
    • Published official news releases to notify major media outlets of university business.• Authored digital marketing copy for official WSU accounts to increase following and engagement.• Created media lists to optimize university visibility and communication with top companies and journalists.
  • Kappa Alpha Theta - Alpha Sigma Chapter
    Chief Marketing Officer
    Kappa Alpha Theta - Alpha Sigma Chapter Nov 2014 - Dec 2015
    Indianapolis, In, Us
    • Provided management and leadership serving on executive board. • Increased chapter social media account following by 58% in one year.• Marketed, organized, and facilitated raising $16,000 at annual auctions to renovate fraternity facility.• Monitored 170 member's social media to assure compliance with fraternity contract and brand image.• Redesigned the chapter's website.
  • Seattle Met
    Events/Marketing Intern
    Seattle Met May 2014 - Aug 2014
    Seattle, Washington, Us
    • Planned and facilitated events for Vulcan, Seattle Met Bride and Groom and more• Sold subscriptions at events (Bastille Bash, FareStart’s Guest Chef Spectacular, LUNG FORCE Walk and more)
  • The Sorority Secrets
    Writer
    The Sorority Secrets Dec 2013 - Jun 2014
    • Blog bi-monthly for the lifestyle, fashion, and beauty blog
  • Chapman University
    Alumni Relations Communication Assistant
    Chapman University May 2013 - May 2014
    Orange, Ca, Us
    • Increased alumni engagement online through developing and implementing social media campaigns• Managing the Alumni Relations official Twitter and Facebook accounts - increasing following and engagement for both• Created unique social campaigns such as "Sound-Off Saturdays" and the "Panther Love" Facebook album• Interviewing alumni for articles in the Chapman newsletter• Manage and write copy for Class Notes• Blogging for the Alumni Relations blog
  • Chapman University
    Social Media Marketing Intern For Strategic Marketing And Communication
    Chapman University Sep 2012 - May 2014
    Orange, Ca, Us
    • Increased Pinterest following 100% in less than one year• Facilitated live-event social media marketing through driving engagement online• Create content and manage the Facebook and Twitter for the Big Orange Book Festival and Chapman University's Class of 2017 Facebook Page• Work social media table during TEDxChapmanU by helping live blog, monitor Twitter discussion, and update Instagram with quotes and images of the presenters• Assist with marketing strategy for the Big Orange Book Festival • Set up and facilitate HighEdWeb\West conference hosted by Chapman• Write articles for monthly “Social Media Scoop”• Staff Social Media Booth and manage official Chapman University social media accounts for Orientation, Commencement, Spring Sizzle, and Homecoming
  • Monster Design, Inc.
    Intern
    Monster Design, Inc. Jun 2013 - Apr 2014
    Kirkland, Wa, Us
    • Performed administrative work for manager to maintain organization of client campaigns• Tracked performance of campaigns to analyze success and develop strategy
  • Crown Social Agency
    Intern
    Crown Social Agency May 2012 - Aug 2012
    Seattle, Washington, Us
    • Managed client social media accounts to reach specific campaign goals • Responsible for social media campaigns for various start-up companies as well as larger, well-established companies and individuals• Advise to Fortune 500 companies, traditional agencies, and tech start-ups for marketing, branding, crisis management, and advertising• Utilize social media platforms to expand businesses• Create branding, marketing, advertising, and public relations campaigns to reach client goals
  • Starbucks
    Barista
    Starbucks Aug 2011 - Aug 2012
    Seattle, Wa, Us
    • Created high-quality drinks to order• Focused on customer service• Worked quickly and efficiently under extreme pressure

Madeleine Doyle Skills

Leadership Product Marketing Social Media Identifying New Opportunities Personal Development Media Relations Event Planning Microsoft Powerpoint Web Design Blogging Digital Media Communication Content Marketing Adobe Photoshop Advertising Photography Digital Marketing Customer Relationship Management Fundraising Seo Web Content Writing Microsoft Office Content Strategy Marketing Interpersonal Communication Microsoft Excel Creative Strategy Editing Customer Service Ap Style Journalism Social Media Marketing Social Media Communications Brand Strategy Newsletters Management News Writing Project Management Public Relations Marketing Strategy Adobe Creative Suite Copywriting Influencer Marketing Search Engine Optimization

Madeleine Doyle Education Details

  • Washington State University
    Washington State University
    Public Relations - Strategic Communication
  • Chapman University
    Chapman University
    Strategic And Corporate Communication

Frequently Asked Questions about Madeleine Doyle

What company does Madeleine Doyle work for?

Madeleine Doyle works for Outdoorsy

What is Madeleine Doyle's role at the current company?

Madeleine Doyle's current role is Values-driven content professional with 10 years of full-funnel marketing experience.

What is Madeleine Doyle's email address?

Madeleine Doyle's email address is ma****@****skan.ai

What schools did Madeleine Doyle attend?

Madeleine Doyle attended Washington State University, Chapman University.

What skills is Madeleine Doyle known for?

Madeleine Doyle has skills like Leadership, Product Marketing, Social Media, Identifying New Opportunities, Personal Development, Media Relations, Event Planning, Microsoft Powerpoint, Web Design, Blogging, Digital Media, Communication.

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