Madeleine Fernando Email & Phone Number

Paris, Île-de-France, France

Director of Operations for the account NESTLE Global:Staffing & Resource Management- analyze, optimize and change central team structure in order to maximize profitability- creation of staffing tool and management of staffing allocation ensuring dynamic and optimized use of resources - Anticipation of upcoming resource needs - recruitmentRoadmap &.

Paris, Île-de-France, France

- Delivery Lead for RENAULT Global account - Social Media Brand content worldwide- Pilote sales and account (front client) in binôme with Global Client Service Director- Guarantor & lead of account delivery, roadmap and production- Account Performance + budget tracking / profitability- Process setup & implementation, tools, team structure, recruitment.

Paris Area, France

- PMO on Garnier Global as part of the L'Oréal Beauty Factory- Scope definition & monitoring as well as annual fees negotiation for core team (50 FTEs)- Development & implementation of tracking dashboard for budget monitoring + reporting- Improve efficiency by driving production process enhancements & tools integration, internally as well as for client.

Paris Area, France

- Lead and manage delivery team (10 project managers) for Nissan Europe - Ensure all digital and social production are of quality, on time and on budget, including platform projects (websites, Apps) + fully integrated digital/social campaigns- Develop & implement improved production processes and tools- Lead client communication, staffing & budget.

Paris Area, France

- Serve as digital project lead for Nissan Europe- Manage and lead large scale digital & social campaigns with deliverables including: online & D-OOH advertising, landing pages & responsive websites, digital films, social media campaigns, integrated launch campaigns, complex 3D models, display & virtual reality solutions for retail- Participate in.

Greater New York City Area

- Serve as lead project manager across high profile accounts: Comcast, NBCUniversal, American Express, TUMS- Manage and lead large scale campaign projects with deliverables including: rich media/flash/static online advertising, landing pages and websites, social media campaigns, cross-channel launch campaign for new comedy streaming service, video, emails.

Greater New York City Area

• Owned client relationships and acted as primary point of contact. Clients include: Samsung, AT&T AdWorks, Tumblr, Al Jazeera America, American Folk Art Museum, American University in Cairo
• Established and managed project scope, requirements, deliverables, schedule, resource needs and budget
• Lead and coordinated digital projects throughout the entire project life cycle using Agile and Waterfall
• Managed cross-functional teams including Strategy, UX, Design, Marketing, Technical, QA, Analytics and third party vendors, ensuring project deliverables meet strategic objectives, milestones and budgets
• Responsible for managing, monitoring and maintaining/adapting project scopes
• Lead client and internal meetings including project briefings, creative reviews and communicating project status, risks and solutions

Greater New York City Area

• Accountable for multiple concurrent accounts in high end diamond and jewelry industry
• Coordinated magazine print / digital / video production projects from planning and implementation to finalization
• Managed timelines, staffing, creative development, production and launch of integrated marketing program of cross-channel tactics on a $3MM budget for diamond and high end jewelry manufacturer
• Assisted in photo shoots and managed photo-retouching
• Executed strategic media planning and buying with magazines like ELLE, Harper’s Bazaar, Town & Country

Paris Area, France

Managed production of 6 short films (e.g. location, casting, budget, time management, production design)

Paris Area, France

• Responsible for administrating the companyʼs various e-commerce websites
• Managed online marketing (e.g. blogging, press releases, social media)
• In charge of customer service for UK/US targeted e-commerce websites

Worms, Germany

• Marketing Assistant for Business Department Chair in preparing marketing lectures
• participated in book publication (e.g. in charge of formatting scripts, production of graphics/content)

Ludwigshafen, Germany

Administrative tasks, competitor watch, market research, creating a total cost evaluation tool considering different coating processes and material prices

Mannheim Area, Germany

• Assistance during photo shoots
• Editorial work for customer magazine
• Project management, online market research, customer acquisition

Certificate, Graphic Design - Photoshop

Certificate, Fashion Marketing

Mba, International Business Administration And Foreign Trade, Gpa 4.0

Activities and Societies: Tutoring program for foreign incoming students Major: International Marketing and Communication Diploma Thesis.

International Management

Semester abroad