Madeleine Gössner Email & Phone Number

Stockholm County, Sweden

Stockholm, Sverige

Responsible for ALTEN's brand and communication in Sweden and Finland. Member of the head management team in ALTEN Sweden and responsible for a team of 3. Working both strategically and operationally across internal and external channels. Collaborate closely with colleagues in France, Benelux, and Southern Europe. A significant achievement is the execution.

Stockholm, Sweden

Management consultant specialized in marketing departments and creative processes. Most of the clients were going through a digital transformation and we developed marketing departments by improving the organizational structures, interfaces, processes, target setting and follow up. The purpose was to optimize the effect of the marketing investments and.

Stockholm, Sweden

Establishment of new governance processes in order to increase clarity and efficiency in the internal decision making. Standardizing strategic and financial follow up and reporting both internally and to Group. Developing and reporting of the Operational Excellence strategy.

Oslo Area, Norway

Increased efficiency and quality within the marketing communication departments in the 11 business units in Europe and Asia, by streamlining processes, standardize cross markets and create value from scale and competence across Telenor Group.

Stockholm, Sweden

Developed a go-to-market strategy, communication concept and the media strategy for a top secret product. The role also included increasing efficiency and quality within the communication departments in the Nordic business units.

Stockholm, Sweden

Headed the marketing communication department within Telenor Mobile Consumer. Was responsible for the development and implementation of all communication for the Telenor brand targeting the consumer market, in all communication channels i.e bought media, webb, event retail and CRM. Was responsible for a team of 10 persons.Participated in the core team that.

Stockholm, Sweden

Developed a go-to-market process for the businessarea in order to improve efficiency and structure in the cooperation between the business area and the communication department.Was also responsible to drive the development of the roadmap and campaigns for the businessarea and to coordinatee with other internal business areas like Telenor Business.

Stockholm, Sweden

Was responsible for the prepaid segment within the businessarea Telenor Consumer. The insight about both the market and the existing customer base were poor when I came to the company. I therefore made an extensive assessment and was responsible for the implemenation of the activities identified based on the assessment.

Stockholm, Sweden

Was responsible for three brands within the soft drink category; Festis, Schweppes and Apotekarnes. The role included brand development, optimizing the product portfolios, advertising development, packaging design development, media strategies, sales- and media tracking. Managed and was responsible for the P&L, the development- and media budget for all.

Stockholm, Sweden

2005-2006 Nordic Brand Manager for the cooking- brands Kelda and Keso.2002-2005 Product Manager for the fruit yoghurt- brand Yoggi. 2000-2002 Assistant Product Manager for Juices and Fruit drinks, including brands like Tropicana, God Morgon and Bravo.Was responsible for the strategies for the different brands and the assortments. Developed communication.

Magisterexamen I Företagsekonomi, Inriktning: Marknadsföring Vid Marknadsakademien

Magisterprogrammet i Företagsekonomi består av obligatoriska kurser, valbara kurser och avslutande uppsatser. De obligatoriska kurserna.

Strategic Marketing

Telenor Brand Academy

Science