Madeleine Hudson Email & Phone Number

Bracknell, Uk

I'm a strategic, digital marketing manager, skilled in articulating our group vision, planning the route to achieve the goal and guiding others along that path. Recent graduate of Dell's IoT SME (Internet of Things Subject Matter Expert) programme, and also a Social SME, trained and qualified to advise on social strategies and on IoT communications. One half of my role is to manage the dissemination of Dell's corporate campaigns across our EMEA channel network. This includes creating and delivering integrated marketing plans in region, including online, social and programmatic communications. The other half is to lead social activities for Dell's channel partners across EMEA. This includes setting and directing social strategy, including the social enablement of Dell Partners and colleagues, content strategy and mapping across digital platforms and agency and budget management.

Bracknell

Strategic planning and execution of Microsoft-funded joint marketing activities for both client and enterprise solutions. Results-driven role, requiring stringent compliance, fast execution and reporting. Large budget responsibility ($2m+). Agency and integrated campaign management, encompassing advertising, DM, cashbacks, online.

I held a couple of roles during this period, initially with the Microsoft Partner Network team and then with the SMB team, managing and creating online content. My main achievements during this time included pioneering the use of social media across Microsoft UK’s SMB audience, building a following of over 11,000 Twitter followers (from scratch) in three years, and developing a healthy blog audience. I was also heavily involved in migrating the SMB sites to a new SharePoint platform and managing content for the SMB websites.User journeys, audience persona development and activation was another focus area.

Newbury, Berkshire

Edited technical journals (MQSeries), white papers and conference papers for publishing company & event organising company Xephon.I also had a few other local clients, and worked on technical manuals and digital projects.

Newbury, Berkshire

Organised high-level, strategic IT events focused on IBM technologies. Complementing the events, I also commissioned and edited white papers and thought-leadership pieces.

Newbury, Berkshire

Marketing communications for high-end computer systems, and specifically, for Norsk Data Comtec, newspaper publishing systems.

B.Ed Hons 2.Ii, English & Geography

Activities and Societies: Pot-holing - scary but fascinating. Skiing on the Town Moor. Camping in the LakesB.Ed Hons in Geography.

Education record