Madeleine Jacobson Email & Phone Number

• Generated 71k in DTC sales through email campaigns, organic social media, social ads, and digital channels over past year• Coordinates influencer mailings with agency, sourcing the materials and packaging of branded kits, being sent to over 200 influencers this year• Complete ownership of planning, creating content, and execution of social, email, and digital channels• Unites digital and national campaign initiatives to support DTC and B2B goals of Oak Ridge Winery (tasting room, e-commerce, distributors)• Provides creative direction and input to department with hands on experience in brand creation and new brand launching• Coordinates submissions and reviews for trade publications and competitions to attain credible wine scores and accolades for brands

Lodi, California, United States

• Implemented compelling email campaigns that increased open rates by 5% and click rates by 2% resulting in more sales leads for agents• Managed multiple social media accounts, increasing engagement by 5% by creating content in Adobe Lightroom, Illustrator, Photoshop, and InDesign and copywriting skills to produce high quality content• Successfully increased leads by 10% through the use of targeted market research and analysis• Created monthly reports and led company wide marketing meetings to relay metrics and streamline marketing operations between sales and marketing• Edited and created Standard Operation Procedures to streamline department operations and efficiency

Stockton, California Area

• Successfully increased engagement between donors and CPSJ by creating 6 digital and traditional marketing campaigns, resulting in a 4% increase in donations.• Aided in the planning, promoting, and execution of three events in three months, including working on marketing materials, award submissions, and responding to inquiries leading to ticket and table sales• Maintained and updated marketing infrastructure, websites, and social media using WordPress, hootsuite, and Facebook

• Drafted press releases, pitches, and other media materials• Built relationships with news outlets; pitch to media contacts and assist with media maintenance.• Served as a liaison with organizations affiliated with CPJC by attending events, public meetings andconnecting with point people; collect pertinent information for monthly newsletter• Assisted with writing pieces for website and weekly newsletter