Madeleine Kyger Email & Phone Number

Gilberts, Il, Us

Delivering custom quantitative projects across multiple product categories (books, Bible study guides, subscription services, ecommerce) for over ten different imprints/internal teams.Managing reader panel by regularly sending out surveys, updating incentives, responding to discussion board posts, and developing quarterly newsletters.Managing qualitative studies by scheduling participants, interviewing participants through Microsoft Teams in-depth interviews, and following up with emails on incentive fulfillment. Survey development tools: Toluna, Cognito FormsSurvey analysis tools: Q Research Software, Statista Global Consumer Survey, Toluna, Power BI, Excel

Participated in study design meetings with project team and clients in health insurance sector.Drafted and formatted questionnaires, prepared for programming, and quality checked programmed surveys.Monitored the quality of incoming data and discard non-qualified respondents.Analyzed research results and created reports that included effective graphs, tables, summaries, and narratives.

Jersey City

Formulating and programming Qualtrics surveys for internal and external company feedback, analyzing quantitative and qualitative data from survey results.Working across the lines of business including Wealth Management, Group Retirement, Individual Retirement, Life Insurance, and 1290 Funds.Providing insights and suggestions regarding marketing performance on all clients, including retail advisors, third-party advisors, individual consumers, plan sponsors, and wholesalers. Insights are based on both qualitative and quantitative feedback, tested for significant differences between groups and described using known demographics.

Jersey City

Formulating and programming Qualtrics surveys for internal and external company feedback, analyzing quantitative and qualitative data from survey results.Working across the lines of business including Wealth Management, Group Retirement, Individual Retirement, Life Insurance, and 1290 Funds.Providing insights and suggestions regarding marketing performance on all clients, including retail advisors, third-party advisors, individual consumers, plan sponsors, and wholesalers. Insights are based on both qualitative and quantitative feedback, tested for significant differences between groups and described using known demographics.

Charlottesville, Virginia Area

Acted as cashier and customer service representative, restocked products, managed returns and exchanges, and cashed-out at closing; Served 100+ customers each day

Master’S Degree, Marketing Research, 3.85

Bachelor Of Arts (Ba), Psychology, 3.80

Activities and Societies: Psychology Club, Project Dinah, Undergraduate Research Assistant--RRED Study