Madeleine Lepage Email & Phone Number

Ottawa, Ontario, Canada

(Maternity leave from July 2023-August 2024)

Ottawa, Ontario, Canada

• Worked with clients on value creating marketing activities to help meet business objectives and add to their bottom line• Operated as day-to-day client contact to address questions, relay requests and create confidence and trust between Acart and their team• Worked collaboratively with our Studio, Media and Strategy teams to determine scope and required project budget of client requests• Managed engagement budgets to ensure projects are within scope• Acted as project manager… Show more • Worked with clients on value creating marketing activities to help meet business objectives and add to their bottom line• Operated as day-to-day client contact to address questions, relay requests and create confidence and trust between Acart and their team• Worked collaboratively with our Studio, Media and Strategy teams to determine scope and required project budget of client requests• Managed engagement budgets to ensure projects are within scope• Acted as project manager between departments to ensure client deliverables are met and exceeded• Relayed complex project requirements to clients to ensure expectations are clear and appropriate• Helped support in the development of more junior staff to ensure success and an understanding of the CX department's responsibilities Show less

Ottawa, Ontario

• Led monthly meetings with Regional Leads in each of our Niche and Service Line groups to ensure plans are up to date and to support the execution of our planned initiatives• Assisted in the planning and coordination of implementation of all office, client group and service-specific marketing strategies, programs and activities for the region in order to support existing client retention, targeted pursuit plans and referral mapping• Measured, understood and reported on the impact of… Show more • Led monthly meetings with Regional Leads in each of our Niche and Service Line groups to ensure plans are up to date and to support the execution of our planned initiatives• Assisted in the planning and coordination of implementation of all office, client group and service-specific marketing strategies, programs and activities for the region in order to support existing client retention, targeted pursuit plans and referral mapping• Measured, understood and reported on the impact of marketing activities; analyzed reporting information and made recommendations/adjustments to plans and programs where necessary• Managed and monitored the region’s budgets; analyzed variances between planned and actual spend and recommend correct actions as necessary• Built strategic alliances and fostered marketing relationships with key stakeholders in the external marketplace including with local influencers, media and community• Maintained awareness of changes to regional marketplace, studied economic indicators in the region and identified current and future market trends• Developed briefs for events, local campaigns and sponsorships to ensure consistency in execution and alignment with our strategic priorities Show less

Regina, Saskatchewan

Regina, Saskatchewan

(Regional Marketing Manager maternity leave coverage from March 2017-March 2018)• Compiled industry research to support regional marketing plans for each of our niches and offices (ex. OFS, ERS, Ag, Public Sector, Private Enterprise, etc.)• Worked with and adhered to firm processes and best practices, including the use of consistent marketing and budget templates• Maintained brand and positioning with MNP properties and utilized marketing materials and collateral including… Show more (Regional Marketing Manager maternity leave coverage from March 2017-March 2018)• Compiled industry research to support regional marketing plans for each of our niches and offices (ex. OFS, ERS, Ag, Public Sector, Private Enterprise, etc.)• Worked with and adhered to firm processes and best practices, including the use of consistent marketing and budget templates• Maintained brand and positioning with MNP properties and utilized marketing materials and collateral including promotional items, brochures and tradeshow equipment• Understood vendor arrangements/structures and developed and maintained those relationships• Developed strong relationships with key stakeholders within the region Show less

Regina, Saskatchewan

Regina

• Coached athletes on our Youth Level 1 (Current), Junior Level 2 and Senior Level 3 teams• Primarily focused on stunting fundamentals, level appropriate skills and introductory tumbling

Regina, Saskatchewan

• Was acting Manager on sight for promotions• Ensured that staff understood the nature of services and/or goods being promoted• Prepared client summary reports on behalf of management• Facilitated experiential marketing with consumers on behalf of clients; promoted products and services

Regina, Saskatchewan

• Provided guidance and support to Performance Coaches during performance management discussions• Assisted in training and supporting new team members within HC - primarily providing guidance on iCIMS and internal processes/responsibilites as a Coordinator• Acted as a secondary Performance Coach to more junior team members to provide additional support to our newer PCs• Acted as Saskatchewan Recruitment Lead for implementation of a new talent management system (iCIMS)• Rolled… Show more • Provided guidance and support to Performance Coaches during performance management discussions• Assisted in training and supporting new team members within HC - primarily providing guidance on iCIMS and internal processes/responsibilites as a Coordinator• Acted as a secondary Performance Coach to more junior team members to provide additional support to our newer PCs• Acted as Saskatchewan Recruitment Lead for implementation of a new talent management system (iCIMS)• Rolled out national campus recruitment strategies locally (primarily through Sask Polytechnic and the University of Regina)• Conducted campus interviews and assessed candidates based on hiring criteria• Collected and created orientation materials to ensure all students and new hires were well prepared to enter into the world of MNP• Acted as a main contact for all issues relating to Learning and Development for our region• Developed learning plans for individual classifications and team members based on team member hour requirements and national guidelines• Provided support to team members requiring any form of leave (short-term and long-term disability, mat leave, bereavement, etc.), and ensured that all paperwork and required steps were taken by both HC and the team member• Updated the team on new developments in performance management and other HC functions• Provided support to the Regional HC Advisor in compensation roll out and other regional tasks, while paying attention to firm specific deadlines and procedures Show less

Regina, Saskatchewan

• Performed data entry and digital conversion of employee files• Participated in internal development courses focused on course facilitation, the use of MBTI and its application in the workplace, and situational leadership• Made preliminary calls and filtered through resumes for upcoming vacancies• Organized both internal and external networking events• Organized and facilitated team feedback sessions to properly assess workplace inefficiencies and areas for… Show more • Performed data entry and digital conversion of employee files• Participated in internal development courses focused on course facilitation, the use of MBTI and its application in the workplace, and situational leadership• Made preliminary calls and filtered through resumes for upcoming vacancies• Organized both internal and external networking events• Organized and facilitated team feedback sessions to properly assess workplace inefficiencies and areas for improvement• Created weekly newsletters to update our region on current events and reminders Show less

Regina

• Developed awareness for new products and was involved in experiential marketing

3737 Wascana Parkway

• Provided legislative and regulatory guidance to employees regarding alcohol service in Saskatchewan• Provided support for employees with respect labor issues, policies and procedures, and employee training and development• Performed day end cash outs and completed daily inventory• Advertised and promoted events hosted by the Owl• Provided assistance and information to customers looking to host events, schedule reservations and request catering within the Owl

B.B.A., Marketing

Activities and Societies: U of R Cheerleading Team (2009-2012), Hill JDC West (2014), University Orchestra-Cello (2009-2010).

Arts Certificate, Economics