Madeleine Petti Email & Phone Number

United States

Part-time small business owner of MaddyMariePaints LLC, a business specializing in paintings, gifts, and custom artwork commissions

Tuscaloosa, Alabama, United States

Active Member of Beta Psi-Alabama chapter of Delta Gamma Director of Social Media for St. Louis Area DG Alumnae chapter

United States

Social Media Jack-of-All-Trades: Managed Instagram, Twitter, LinkedIn, and Facebook accounts. Sourced images, designed creative social assets, and wrote copy for social posts. Developed editorial calendars with post scheduling. Gave critiques and constructive feedback to other team designers. Branding Wizard: Coordinated social media posting with interns assigned to TikTok and Youtube in order to shape a cohesive and moving brand, voice, and tone across all social media platformsCommunications Maverick: Redesigned company website and curated images and graphics, wrote copy for pages with heavy consideration of user experience. Ran Iterable email workflow and updated email, in-app and push notification templates with professional, engaging, and memorable graphics and copy during transition between Marketing Directors.Talented Designer: Created compelling and iconic digital and print assets for partnerships with Hawaiian Springs Water and The Elephant Project. Collaborated with Cluster’s advisors on strategic partnership campaign assignments. Strengthened company relationships with campaign influencers.Beyond-the-Box Thinker: Attended and contributed engaging ideation to sales, strategy, marketing, campaign, and team meetings. Applied insightful psychology knowledge to help team members understand target Gen-Z and Millennial user base and Internet culture. Used creative vision for collaborating and to work cross-functionally with various teams.

Voice of Cluster: Cultivated and honed brand voice during period of rapid growth. Managed social media accounts. Researched and developed social media content calendars. Called the “Voice of Cluster” by Marketing DirectorDesigner Extraordinaire: Designed and created high-quality graphics for Cluster social media and covers for company podcasts. Composed custom graphics for influencers participating in campaigns to interact with followers. Designed graphics consistent with client and Cluster branding to promote campaigns. Formatted communications decks for investors and brands. Created and implemented templates for Iterable emails, in-app notifications, and push notifications. Updated social cause calendar spreadsheet and converted it into a webpage with original design for brands and investors on Cluster website. Designed production-ready company assets including business cards and promotional stickers while fine-tuning Cluster brand expression.Most Valuable Player: Managed entire paid social for campaign with Root Insurance. Discovered critical errors while monitoring Root’s real-time data and found influencer’s copy prevented boost of paid social. Coordinated with influencer and reworded copy. Initiated change to the campaign setup and over delivered on impressions by 100%. Called the “MVP” by company AdvisorAgile Storytelling: Wrote copy for social posts and web pages on Cluster Squarespace. Wrote all copy for emails, and in-app and push notifications on Iterable with tight deadlines and shifting priorities and values. Outreach Strategist: Collaborated and planned with co-interns on outreach ideas, creative solutions, and strategies to recruit and onboard student organizations at the collegiate level onto company app, directed product design and design system requests to international engineering team.

United States

Brand Designer: Created promotional designs and illustrations. Designed national member guide and wrote copy based on Alabama chapter guide. Designed branding for #MoreSelfLove campaign and influenced brand expression for national brand.

Initiator: Organized and promoted sorority recruitment shopping event through personal initiative

Master Of Arts - Ma, Art Therapy/Therapist, Counseling, A

Activities and Societies: American Art Therapy Student AssociationCurrently working towards my dual master's degree in Art Therapy.

Bachelor'S Degree, Psychology, 3.693

Activities and Societies: Delta Gamma, Alabama College Moxie/UA Venusgraduated cum laude with a BA in psychology and a minor in Creative.

4.0

Activities and Societies: I was on the Junior Varsity cheerleading squad for the first two years and the head set artist and head makeup.