Madeleine Da Silva Email & Phone Number

Brentford, Gb

London, England, United Kingdom

London, England, United Kingdom

Writing original copy as well as transcreating/translating existing material across print and digital channels. This includes arrangement guides, packaging, social media, website and emails, focussing on customer retention as well as customer acquisition. Also looking after the campaign comms plans across both the UK and German markets ensuring activity outside BAU is aligned and tapping into seasons/events/cultural highlights at any one point.

London, England, United Kingdom

As a writer I add value to stories by keeping them simple and clear for readers to feel heard, understood and supported in whatever it is they are looking for. Whether that is for my personal blog focussing on my curiosities or working with companies telling their stories, I aim to inspire, inform and entertain, always maintaining and safeguarding a brand's or company's tone and style.

London, England, United Kingdom

Under the brand name Purl & Knot I combine my love of hand embroidery with the idea that sometimes, our pre-loved clothes (or trainers) just need a little sprucing up with needle and thread. In addition to upcycling pieces from charity shops or the wardrobe, I also enjoy prettifying tote bags like the embroidery of floral initials onto my bridesmaids' bags last year.

London, England, United Kingdom

Translating varied briefs into compelling and concise copy, always with an eye for detail and keeping to the brand tone of voice and style. Working closely with the Senior Designer and Brand Manager to develop campaign and channel ideas working towards company objectives and KPIs. I write copy for emails, social media, press releases, investor comms, the app, the website, presentations, our blog and any other channels required. Experienced in SEO best practice and A/B testing across my work to… Show more Translating varied briefs into compelling and concise copy, always with an eye for detail and keeping to the brand tone of voice and style. Working closely with the Senior Designer and Brand Manager to develop campaign and channel ideas working towards company objectives and KPIs. I write copy for emails, social media, press releases, investor comms, the app, the website, presentations, our blog and any other channels required. Experienced in SEO best practice and A/B testing across my work to make sure we deliver the best content possible generating attention, traffic and sign-ups. Show less

London, Greater London, United Kingdom

As the lead for the UK campaign, I drove the integration of all channels ensuring activity was delivered in a streamlined and consistent way across social, digital, PR and partnerships alongside paid ATL and BTL channels. As part of this process, I also initiated the inclusion of the product team into the marketing group to ensure a link between creative and actual bookable product. SEO and PPC formed another big part of driving innovation as I initiated and worked on a new search… Show more As the lead for the UK campaign, I drove the integration of all channels ensuring activity was delivered in a streamlined and consistent way across social, digital, PR and partnerships alongside paid ATL and BTL channels. As part of this process, I also initiated the inclusion of the product team into the marketing group to ensure a link between creative and actual bookable product. SEO and PPC formed another big part of driving innovation as I initiated and worked on a new search strategy for domestic activity with the team and the media agency establishing an aligned approach to the inclusion of trends and keywords. - Campaign lead for the UK Marketing activity managing internal teams, external suppliers and agencies (creative & media)- Responsible and accountable for the delivery of paid activity across channels, including digital marketing, social media, Video on demand and content partnerships. - Marketing lead for strategic, brand and commercial partnerships with UK tourist boards and industry and partners Airbnb, Lastminute.com, Expedia, VICE and UNILAD. - Preparation and delivery of quarterly activity reports for government stakeholders. - Budget management, monitoring and reconciliation across departments. - Speaker at key events for industry and partners, building strong networks across Destination Organisations, Tourist Boards and Commercial Partners.- Managing Procurement Process and subsequent Commercial Partnership activity. Show less

London, United Kingdom

- Market lead for the planning, delivery, monitoring, optimisation and evaluation of VisitEngland domestic "Always on" campaign Join The World (2017/18) and #MyMicrogap (2018 - present) aimed at 18 - 34-year-olds in the UK. - Data-led development of campaign strategy & plans based on audience and market insights.- Procurement, briefing and management of creative and media agencies.- Website content production. - Stakeholder management across government, tourism industry and… Show more - Market lead for the planning, delivery, monitoring, optimisation and evaluation of VisitEngland domestic "Always on" campaign Join The World (2017/18) and #MyMicrogap (2018 - present) aimed at 18 - 34-year-olds in the UK. - Data-led development of campaign strategy & plans based on audience and market insights.- Procurement, briefing and management of creative and media agencies.- Website content production. - Stakeholder management across government, tourism industry and brand & commercial partners as well as directors and department heads at VisitBritain. - Budget management of up to £2.5m. - Central lead for the USA, Canada and Brazil supporting local teams in planning, delivery, monitoring and evaluation of local activity. - Coordination of internal teams including digital & content, social, PR, commercial partnerships, trade, analytics & evaluation. Show less

Management of marketing campaigns – analysing insights, defining strategy and objectives, agreeing briefs with internal teams and destination organisations, briefing media and creative agencies, allocating budgets and working on campaign delivery and definition of KPIs for post-campaign evaluation. Working together with the partnerships, digital, PR teams to define and benefit from additional opportunities.

London, United Kingdom

Management of marketing campaigns – analysing insights, defining strategy and objectives, agreeing briefs with internal teams and destination organisations, briefing media and creative agencies, allocating budgets and working on campaign delivery and definition of KPIs for post-campaign evaluation. Working together with the partnerships, digital, PR teams to define and benefit from additional opportunities.

Client management and overseeing of one main account, including management of two Account Managers, weekly budget reconciliation, media planning and booking and working on the communications strategy with the client and PR agency. Projects included packaging design, event management, print and digital advertising and corporate literature. In addition, I was responsible for the day-to-day management of an additional Annual Report and website project.

London, United Kingdom

Project management of domestic and international marketing campaigns within the Government’s Regional Growth Fund from brief to delivery and post-campaign analysis, liaising with media partners, creative agencies and various destinations (between 6 and 25 destinations per campaign). Campaigns across print, TV, OOH and social and digital media (web banners, e-newsletters, behavioural targeted advertising). Responsibilities also included brand management and liaising with the domestic and… Show more Project management of domestic and international marketing campaigns within the Government’s Regional Growth Fund from brief to delivery and post-campaign analysis, liaising with media partners, creative agencies and various destinations (between 6 and 25 destinations per campaign). Campaigns across print, TV, OOH and social and digital media (web banners, e-newsletters, behavioural targeted advertising). Responsibilities also included brand management and liaising with the domestic and international teams and destinations in addition to close work with the other teams, especially PR, digital and research to ensure maximum impact and management of any ad-hoc projects across teams/countries. Show less

London, United Kingdom

Day-to-day client management, writing estimates, scheduling using Microsoft Project, resourcing, overseeing every stage of the creative process from brief to project sign-off and delivery incl. organisation of photo shoots, film production, typesetting, print production, website development, testing and deployment. Upon finalisation of a project, responsibilities included a full project wrap-up including team and client meetings and financial reconciliation.

London, United Kingdom

Responsibilities included writing proposals and timing plans, monitoring progress, solving problems in alignment with client needs. Liaising with the creative & strategy departments, partner agencies and suppliers for projects like website development, event management, logo development and TV and print production. Areas included rebranding, brand identity development, brand guardianship.

Vienna

Vienna Insurance Group (VIG): Independent handling of day-to-day project management liaising with senior and junior staff – briefing the creative department, presentation of layouts, coordination of suppliers and producers, collection of costs and production info, preparation of timings and cost estimates, delivery of data and invoicing.LG Electronics: Independent account handling adapting international TV, print and online work (for Austria, Switzerland and Slovenia) and creating new… Show more Vienna Insurance Group (VIG): Independent handling of day-to-day project management liaising with senior and junior staff – briefing the creative department, presentation of layouts, coordination of suppliers and producers, collection of costs and production info, preparation of timings and cost estimates, delivery of data and invoicing.LG Electronics: Independent account handling adapting international TV, print and online work (for Austria, Switzerland and Slovenia) and creating new work (mainly OOH), liaising with partner offices in the USA and the UK.I mainly worked on TV, print and OOH advertising with some digital work included. Show less

Vienna

Vienna

The Vienna Tourist Board, Kotányi spices, newspaper Der Standard, TUŠ Slovenia supermarkets: Project management from job registration and planning to data delivery and invoicing, preparation of timings and cost plans, market research.