Maddy Roe Email & Phone Number

Partner across departments including Customer Success, Support, Product and Sales to message, brand, and communicate Motorola Solutions’ top revenue drivers for the public safety software enterprise. • Advance the suite-level messaging and key selling points for public safety product categories• Produce compelling content to connect customers with the solutions• Relaunch and rebrand of public safety software suites• Launch of two direct-customer newsletters, improving customer… Show more Partner across departments including Customer Success, Support, Product and Sales to message, brand, and communicate Motorola Solutions’ top revenue drivers for the public safety software enterprise. • Advance the suite-level messaging and key selling points for public safety product categories• Produce compelling content to connect customers with the solutions• Relaunch and rebrand of public safety software suites• Launch of two direct-customer newsletters, improving customer engagement and perception of the brand• Internal communications around new initiatives to promote buy-in from stakeholders• Monthly direct-to-customer webinars on updates, enhancements, and customer success initiatives• Launch of “Power of the Suite” top of funnel campaign• Partner with customers for testimonial videos as a resource for the sales team• Drive the common narrative for our software suites at multiple industry and customer events through messaging, design, and activitiesDEI Initiatives: • Women’s Business Council leader for the Salt Lake office; member of the global DEI initiative• Leader of the Bonfire Beyond 2022 cohort• Organize regular meetings to enhance understanding of material• Organize chat group to promote new resources and create a space to provide peer support Show less

• Partner with product and sales teams to develop messaging and content that drives awareness, evaluation and adoption of our CAD products• PremierOne Cloud CAD launch • Integrated CommandCentral suite and CAD launch• Acquire deep customer knowledge; create and use user and buyer personas as touchpoints for content creation • Partner with regional marketing teams on events and go to market initiatives (customer case studies, trade show activities including speaking opps, virtual… Show more • Partner with product and sales teams to develop messaging and content that drives awareness, evaluation and adoption of our CAD products• PremierOne Cloud CAD launch • Integrated CommandCentral suite and CAD launch• Acquire deep customer knowledge; create and use user and buyer personas as touchpoints for content creation • Partner with regional marketing teams on events and go to market initiatives (customer case studies, trade show activities including speaking opps, virtual trade shows, road shows, social media, public relations, and other amplification opps.) Show less

Develop key messaging for every product, solution and update in the Command & Control sleeve in the command center software suite alongside stakeholders in sales, regional marketing, product managementUnderstand the key roles and responsibilities for every persona interacting with or purchasing product under my sleeveProduce collateral (web, brochure, blog, whitepapers, infographics, slide decks) based on key messagingSupport communications department, regional sales… Show more Develop key messaging for every product, solution and update in the Command & Control sleeve in the command center software suite alongside stakeholders in sales, regional marketing, product managementUnderstand the key roles and responsibilities for every persona interacting with or purchasing product under my sleeveProduce collateral (web, brochure, blog, whitepapers, infographics, slide decks) based on key messagingSupport communications department, regional sales enablement, events, product development team by advising on strategic marketing plans Show less

Salt Lake City, Utah

Become a product marketing expert for Spillman Flex, a computer-aided dispatch and records management software for public safetyManages a MarCom team of five individuals with specialties in graphic design, media coordination, marketing writing, and SEODevelop multifaceted awareness campaigns including print, digital, trade show media, video, website landing pages, and email automation componentsCollaborates with other departments to create electronic or print… Show more Become a product marketing expert for Spillman Flex, a computer-aided dispatch and records management software for public safetyManages a MarCom team of five individuals with specialties in graphic design, media coordination, marketing writing, and SEODevelop multifaceted awareness campaigns including print, digital, trade show media, video, website landing pages, and email automation componentsCollaborates with other departments to create electronic or print deliverables to solve problemsUses project management system to track and manage multiple projectsManages multiple budgetsPresident, Women of Spillman (2017) Show less

Stay informed of new software releases, hardware requirements, and industry trendsWrite press releases and editorial for public relations opportunitiesGenerate content for technical specifics, informational sheets, brochures, flyers, and advertisementsBuild drip email marketing campaigns for sales representativesSAA-Certified

Layton, Ut

Work closely with management to coordinate marketing efforts including print, digital and events.Work with all levels of company to help development, management and launch new products in scrapbooking, home decor, baby and other consumer goods.Develop and manage monthly education programs for craft products; sourced and assigned designs; coordinated instructions; closely tracked sales; responded to consumer feedback.Assist in re-launch of company website.Write… Show more Work closely with management to coordinate marketing efforts including print, digital and events.Work with all levels of company to help development, management and launch new products in scrapbooking, home decor, baby and other consumer goods.Develop and manage monthly education programs for craft products; sourced and assigned designs; coordinated instructions; closely tracked sales; responded to consumer feedback.Assist in re-launch of company website.Write and edit product press release and announcement texts; edit quarterly catalogs and catalog supplements.Work closely with sales and marketing to create and test marketing strategies including email campaigns, coupons, mailers, and participation in trade shows and consumer events. Manage all digital product releases through website.Copywriting, editing and proofing product descriptions. Show less

Layton, Ut

Account management of all levels and categories of customers.Generate and analyze many types of sales reports to aid in sales and forecasting.

Ogden, Ut

Manage workflow for all editorial for bimonthly trade magazine;contact authors about article deadlines, topics, and focusexhibit excellent customer service to satisfy the needs of advertising clients.Assist integration of independent trade magazine into a large corporate publishing firm. Coordinate magazine participation in three to five trade shows every year through logistics, support, public relations, advertising.Edit marketing products: media kits, flyers… Show more Manage workflow for all editorial for bimonthly trade magazine;contact authors about article deadlines, topics, and focusexhibit excellent customer service to satisfy the needs of advertising clients.Assist integration of independent trade magazine into a large corporate publishing firm. Coordinate magazine participation in three to five trade shows every year through logistics, support, public relations, advertising.Edit marketing products: media kits, flyers, coupons, forms.Instrumental in relaunch of Scrapbook Retailer magazine Web site at www.scrapbookretailermagazine.com; participated in weekly Online Editors Training program through F&W Publications; edited and uploaded articles; blogged on a regular basis. Show less

Ogden, Ut

Handle all shipping and freight details for trade and convention showsGenerate editorial contributions. Coordinate ads in magazine.Assist in marketing and publicity for Scrapbook Conventions. Complete trade show paperwork, including booth order forms and seminar participation forms.

Ogden, Ut

Provide excellent customer service; perform cash audits; employee supervision; and other day-to-day tasks for entertainment retail superstore.