Group Marketing manager - Babybee, Milly + Coup, The Baby Edit

Babybee and Milly + Coup

Mobile App Development and Launch of the WorldiFi Wifi App onto Apple App Store and Google Play, as well as retail presence in Australia Post.End-to-end project management including creation of the brand, app development management of agency partners and marketing launch.

Category Activation Planner - DairyMondelēz International Australia (Foods)July 2015 – CurrentResponsibilities: • Facilitate category review process cross functionally & co develop category review presentations• Determine efficient assortment / optimal ranging by retailer and format including segment space allocation, category flow, blocking and adjacencies• Assist with ‘sell in’ and implementation of category review planogram, including NPD• Provide monthly tracking, reporting and analysis on KPI metrics including sales and market shareKey Achievements:• Completed 4 major review across two categories (Cheese & Dips) in 4 customer accounts;Provided key insights into market conditions and shopper behavior to identify areas for growth within each customerPresented NPD ranging of 4 Philadelphia SKUs in 3 accountsDefended 2 brand ranges from deletes and distribution losses• Upgraded monthly reporting tools by rebuilding the existing market share trackers and creating new brand scorecards now used throughout the IBP process.• Shopper lead on Category Growth Driver project; using consumer and shopper research (conducted in conjunction with the Insights team) along with market data analysis to provide a holistic analysis of shopper behavior in the category. Part of the core project team to develop the key strategic pillars of growth that will shape strategy for both Mondelez and major retailers in the Cheese category

Perfect Store Specialist Mondelēz International Australia (Foods)Jan 2015 – July 2015Responsibilities: • Assist in the development and implementation of customer centric, category focused trade marketing plans that leverage customer campaigns, branded initiatives and shopper insights to improve the overall in-store shopping experience.• Manage key internal stakeholders in brand and sales teams, legal and operations functions to ensure alignment of ATL and in-store activity through strategic planning.• Establish and maintain effective customer relationships in Key Account marketing teams.• Manage BTL agency and supplier relationships.• Lead key seasonal activations projects including consumer promotions, gift with purchase activity and NPD launches. • Ad-hoc creative requests from brand and sales teams including customer mockups, sales materials, catalogue and video materials.Key Achievements:• Implemented successful BTL Launch of Alternative Nut Spreads NPD across all three key accounts• Managed July 2015 Back to School Consumer Promotions in Metcash and the Independents accounts from briefing through to implementation in-store• Managed Philadelphia Gift with Purchase Promotion in Metcash and Independents accounts

Three 6-month rotations:ABM - SpreadsApr – Dec 2014Responsibilities: • Support BM to develop a creative campaign to launch 4 NPD SKUs• Lead all BTL activity for launch, ensuring alignment of media with in-store activity to deliver a best in class campaignAchievements:• Delivered strategically aligned BTL plan for NPD launch across 3 key accounts• Developed and implemented a retailer incentives program across Independents• Managed all Vegemite and Nut Spreads BTL activity to a budget of $1.3M, including delivery of over $600k of POS into stores.Shopper Marketing Assistant Oct 2013 – April 2014Responsibilities: • Assist in development and implementation of key seasonal activations• Lead specific activations across key accounts.• Ensure branded initiatives are activated in impactful Shopper Marketing programs that leverage shopper insights to improve the overall in-store shopping experience• Assist brand and sales teams with all POS and creative requests.• Manage creative services budgetAchievements:• Developed phased branding activations to capitalize on off-location dairy fridges in the Independents channel, including cross category/supplier activations.• Delivered Vegemite GWP activation in collaboration with Russell HobbsABM – Coffee Mar – Oct 2013Responsibilities: • Drive brand activity for launch of 4 NPD SKUs and 2 new Brands (Carte Noire and Kenco) into the Australian market.• Manage A&C budget.• Lead launch of 2 NPD SKUs into Coles.• Lead BTL; develop and execute 3 distinct marketing plans for each major account including POS and in-store activations• Assist in the adaptation of the global ATL creative campaign for launch in the Australian marketAchievements:• Managed a cross-functional project team under reduced timelines to successfully deliver 2 SKUs into Coles.• Managed the A&C budget within $2.8m target.• “Gold Class” launch in Coles including out of spec POS materials, integral to driving awareness and trial.

A full time Industry Based Learning (IBL) position within the Specialty Brands directorate at GlaxoSmithKline Australia.