Madeleine Wiklund Email & Phone Number

Marina Del Rey, Ca, Us

Baltimore, Maryland Area

Graphic DesignLed rebranding initiative, modernizing and revitalizing client identity through the creation of new typography, color palettes, and visual assets. Conceptualized and designed impactful visual assets, including brochures, posters, and social media graphics, resulting in enhanced brand recognition and increased engagement for diverse clients. Translated client concepts and ideas into compelling and creative design solutions, maintaining a balance between aesthetics and… Show more Graphic DesignLed rebranding initiative, modernizing and revitalizing client identity through the creation of new typography, color palettes, and visual assets. Conceptualized and designed impactful visual assets, including brochures, posters, and social media graphics, resulting in enhanced brand recognition and increased engagement for diverse clients. Translated client concepts and ideas into compelling and creative design solutions, maintaining a balance between aesthetics and functionality to meet project objectives.UX DesignerDesigned intuitive and user-centered website interfaces, optimizing user flow and enhancing overall user satisfaction. Utilized design thinking methodologies to empathize with users, define pain points, ideate solutions, prototype concepts, and iterate designs, resulting in improved user experiences. Implemented user interface best practices, including consistent navigation, clear call-to-actions, and effective visual hierarchy, resulting in enhanced user engagement and conversion rates. Developed and maintained design systems and pattern libraries, promoting design consistency and scalability across web projects.Marketing SpecialistDeveloped and executed multi-channel marketing campaigns, including email marketing, social media, content creation, and paid advertising, resulting in an increase in lead generation and brand visibility.Conducted thorough market research and competitor analysis to identify target audiences, market trends, and opportunities, informing data-driven marketing strategies. Created engaging and persuasive marketing content, such as blog posts, infographics, videos, and case studies, to effectively communicate value propositions and drive audience engagement. Managed and optimized Google Ads and social media advertising campaigns. Conducted customer journey mapping and persona development exercises, enhancing customer understanding and informing targeted marketing approaches. Show less

Baltimore, Maryland Area

Hands on in the planning, execution, and deployment of nationwide award-winning campaigns for major clients. Working in a small team let Maddie learn all the intricate aspects of each function that made campaigns perform. The boutique atmosphere with global reach let Maddie garner new skills; refine existing skills; and earn a comprehensive knowledge of well functioning ROI driven marketing campaign strategies. Being hands on at each stage from managing our digital content to responsibility for… Show more Hands on in the planning, execution, and deployment of nationwide award-winning campaigns for major clients. Working in a small team let Maddie learn all the intricate aspects of each function that made campaigns perform. The boutique atmosphere with global reach let Maddie garner new skills; refine existing skills; and earn a comprehensive knowledge of well functioning ROI driven marketing campaign strategies. Being hands on at each stage from managing our digital content to responsibility for ensuring quality in all physical touch points including mailers and giveaways illustrates Maddie's aptitude to implement systems and work collaboratively with creative teams, printers and mail houses to maintain high standards and stay on schedule. Show less

Baltimore, Maryland Area

Baltimore, Maryland Area

As an Account Executive Maddie worked very closely with clients to ensure their satisfaction, as their primary contact with our company. Then communicated their needs to our production team. Maddie managed all aspects of production and verify that their app is high quality and meet all levels of expectation.

Baltimore, Maryland Area

As a Design Specialist, Maddie worked within the apps to establish strong design aesthetics that either coincide with a previously established schema that would compliment the clients existing media. Maddie worked with clients to figure out what they want their app to communicate through visuals and design configuration. Lead Designer of app production of Brinks Health Benefit App, Texas Archery App, Santa Rosa Hunting Lodge App, and others.

Baltimore, Maryland Area

As an App Designer at Atlantic Mobile Apps, Maddie used design aspects from a company’s logo, website and other media to create a mobile app design and layout that is cohesive with the design aesthetic already established. Maddie worked closely with the client to create a stimulating color scheme and design to compliment the purpose and use of the app being created. She also designs splash pages, feature graphics and app buttons for the App Store.As the app designer she also is… Show more As an App Designer at Atlantic Mobile Apps, Maddie used design aspects from a company’s logo, website and other media to create a mobile app design and layout that is cohesive with the design aesthetic already established. Maddie worked closely with the client to create a stimulating color scheme and design to compliment the purpose and use of the app being created. She also designs splash pages, feature graphics and app buttons for the App Store.As the app designer she also is proficient in data entry and builds the apps content within the multitude of different features the apps can hold. The Company was created in Spring 2014 to offer a professional low-cost mobile app solution to small to medium-sized global business. AtlanticMobileApps.com is an iPhone, iPad, Android & HTML5 app development and publishing platform that allows any business to simultaneously create, edit, and manage mobile apps and mobile websites online. Show less

Lewisburg, West Virginia

Summer position;Working her way up through the ranks of a Summer Camp Maddie has had many different roles, Being promoted each summer to having more responsibility and refining leadership and teamwork skills. - 2011 : Junior Counselor - 2012 : Tent Counselor / Team Mentor - 2013 : Unit Head - 2014 : Floating Counselor & Infirmary Assistant - 2015 : Head Counselor (Junior Camp)Hired each year in a competitive selection process to roles with increasing… Show more Summer position;Working her way up through the ranks of a Summer Camp Maddie has had many different roles, Being promoted each summer to having more responsibility and refining leadership and teamwork skills. - 2011 : Junior Counselor - 2012 : Tent Counselor / Team Mentor - 2013 : Unit Head - 2014 : Floating Counselor & Infirmary Assistant - 2015 : Head Counselor (Junior Camp)Hired each year in a competitive selection process to roles with increasing leadership and responsibly at Camp Alleghany, West Virginia. Attained Head Counselor position, which is the highest rank on the counseling staff. Responsibilities increased from managing one unit in 2013 to managing the entire Junior Camp by 2015. Junior Camp includes approximately 130 campers ages seven to twelve and 31 counselors. Responsible for nightly activities of all campers in Junior and Senior camp. Worked with different counselors each night to ensure the efficacy of programming, along with coordinating with camp owners to plan and execute end of summer awards banquet, an event that requires preparation over the course of the entire program.Camp Alleghany is an all-girls overnight summer camp, located in the Alleghany Mountains in Greenbrier County, West Virginia. Girls aged seven to sixteen spend three weeks at a time on the beautiful and peaceful banks of the Greenbrier River; the perfect environment to achieve our mission of naturally inspiring growth through honor, loyalty and friendship. Show less

Bachelor Of Arts (Ba) In Strategic Communications, Strategic Communication

Communication And Media Studies

I attended a semester of study in Florence, Italy where I was immersed in Italian Culture and learned a multitude of different ways.