Madeline Giar Email & Phone Number

Tucson, Arizona, United States

Tucson, Arizona, United States

•Work alongside the VP of Marketing to develop a cohesive brand strategy.•Coordinate multiple agency efforts to bring to life marketing assets and campaigns.•Led efforts in getting social profile verified on Instagram. •Assisted in the marketing strategy, including social and an on-site activation at SXSW, that lead to over 1,000 ticket deposits to the edge of space.

Orem, Utah

•Designed marketing materials for print, website, store windows, and displays.•Developed strategy for social media accounts with a total following of 400k.•Managed all influencer marketing, store try-ons, events, and giveaways.•Coordinated and designed photoshoots: model booking, props, accessories, location scouting, and posing ideation.•Planned and managed digital and print marketing for the wholesale department: email, social media, trade show booth assets, etc.

Provo, Utah, United States

•Managed the BYU Marriott Student Council Marketing Team: ideated and approved marketing plans, edited proposed content, posted all content, helped guide decision making, and taught best practices.•Social media management: planned and executed social media campaigns to engage students, alumni, recruiters, and other followers of the BYU Marriott Business School.•Created and distributed analytical reports for internal and external departments.

Orange County, California Area

•Curated and managed all published content on Instagram, Facebook, Pinterest, and blog.•Created strategy and identified opportunities for organic growth in online presence.•Developed blogger outreach and ambassador programs.•Analyzed campaigns and translated anecdotal and qualitative data into recommendations. *Clients were an E-commerce clothing boutique with 20k followers and a hair stylist with 1k followers.

Lindon, Utah

•Built and optimized Google search, re-marketing, shopping, and display campaigns for E-commerce clients in various industries.•Created, executed, and optimized paid search strategies to exceed client goals.•Identified and maximized new opportunities for client growth by testing and analyzing keywords and advertising copy.

•Integrated marketing communications across Instagram, Facebook, Twitter, media lists, and website.•Maintained, organized, and updated content within promotional content bank.•Designed, created, edited, and wrote content published on socials and website.•Analyzed social media account trends to optimize posting performance.•Assisted in wish-grant fundraising media campaigns.

Orem, Utah

•Trained, supervised, and evaluated tutors to increase effectiveness and empathy. •Designed alternative tutoring methods for the department to implement. •Assisted professors with testing procedures, proctoring, and planning.

•Coordinated influencer marketing and collaborations with Instagram personalities to grow awareness and social media following.•Designed, created, and wrote content published on social platforms and website, including the coordination of promotional photoshoots.•Created a website using Wordpress to use as a portfolio and contact form for clients. •Featured stylist of Utah Fashion Week 2017, The Knot, and Utah Valley Bride.