Responsibilities:• Oversee all marketing activity, initiatives, and online growth for the Uniforms business, ownership of the NNT brand roadmap, online sales and eCommerce offerings, customer retention, DTC comms strategy and unique apparel solution offering.• Support and drive the marketing team managers across their functional areas of Brand Campaigns & Creative, PR & Media, eCommerce & Digital, Content and Trade Communications • Key member of the Uniforms Leadership Team and the Workwear Group Extended Leadership team, Achievements:• Evolved our NNT brand from a B2B offering to having a matured DTC market positioning and key target audiences, with a strong media presence, compelling visual identity and promotional strategy• Successfully delivered a new direction for the NNT brand, including product transformation, international channel launches, engaged brand ambassadors and influencers for 70% YoY online growth and 81% customer brand appeal • Personally featured in Ragtrader’s 2024 Top 15 Marketing Leaders in Fashion Apparel • Received highest engagement scores across the Workwear Group Divisions for leadership, resulting in a culture of trust, transparency and over delivery of campaign results.

Responsibilities: • Drive strategic focus and investment in digital media channels and successfully growing online trade for NNT apparel end wearers. Harnessing a loyalty marketing strategy and DTC audience for marketing team focus.• Social Media and email marketing content development for improved conversion, communication cadence and brand engagement • Supported eCommerce website replatforming work, content delivery and agency selection process for the wider group, for both B2B wholesale and D2C customer storefronts and content offerings.

Support student learning through the facilitation of various themed webinars, share expertise in digital marketing strategies and eCommerce business growth. This also involves various mentoring conversations, using acquired professional expertise to review and guide student work until final project submissions.

Responsibilities: • Manage all brand communications, VIP loyalty member program and customer interactions, delivered via digital channels• Oversee, develop and coach a team in best practice content marketing and eCommerce strategy alongside influencing executive team members on key strategic marketing, loyalty and digital decisions• Implement and drive a new email marketing platform to deliver best in class journeys, segmentation and re-engagement from Sussan VIP customers – both in store and onlineAchievements:• Led the Winter ’19 Season Launch digital media campaign (first digital-only season launch), resulting in 25% increase in online revenue, 60% increase in website traffic YoY and uplift in sales across the national store network • Navigated the digital and wider marketing team through COVID-19 changes, additional brand campaign launches, marketplace setup and leading a 300% uplift in online sales, YoY

Established customer and consumer communication plans to fulfill business requirements and strategic objectives. Responsible for the messaging and communications to engage, grow and retain REA partnerships in the Developer business. This included creation of various media assets, copywriting, content and product messaging for all initiatives with the support of 3 direct reports. Established a CRM lifecycle/nurture programs of work for trigger based targeted customer communications and maintain partner website.

Managed and oversaw the execution of global marketing and communication initiatives for Expedia hotel partners worldwide. Responsible for defining CRM lifecycle roadmaps, digital communication strategies, content marketing and internal reporting. This role oversaw global communication messaging and contact strategies for property partners at a global and localised level, to drive partner engagement, retention and user experience of partner tools and portals.

Advised global brands on digital strategy and roadmap to lead digital marketing activities. Drove digital development, enhancements and BAU operations as the team lead on site with client. Implemented multiple projects and campaigns through digital channels with support from various project managers and global agencies. Led new business initiatives for CRM, e-commerce, UX, app development, mobile and website specializations

Managed the day-to-day content and communications across the www.priceline.com.au website. Worked within the Marketing team to deliver and interpret various brand campaign initiatives online. Collaborated with the e-commerce team, various external agencies and management to ensure all stakeholders are appropriately involved in all digital activity. Overseeing and supporting 2 direct reports for digital design & multimedia and championed the website content scheduling, brand guidelines, brand voice and best practices for digital asset creation and delivery. Supported website re-platforming & ongoing UX enhancements for new site launches in the company-owned suite of brands.

Website content management, digital marketing strategy, customer relationship management and specialised online media projects. Worked within an international team of correspondents and digital production professionals to launch this branded travel magazine as a purely digital publication for a worldwide audience.New project execution, social media engagement strategy, website content management, digital campaigns, eDM communication strategy, budgets and SEO/SEM accounts.

Coordinated all visual communication, photography, brand assets and digital projects for a niche, national retailer. Successfully launch of all social media accounts, email marketing tool, seasonal website strategy, a new e-commerce platform, social media campaigns, eDM management and all digital analytics.