- Manage the website and own digital marketing channels- Analyze web and social performance data and make recommendations - Manage, create, and send email campaigns- Manage general email inbox and provide timely response to membership inquiries- Provide administative support to the Board Chair- Write copy for website, emails, and social posts- Event administration: monitor and participate in events; help manage attendees, technical issues, etc. - Manage event calendar and promote events- Create social media assets, including graphics and videos

Since 2022, I have taken on a small selection of clients for SEO consulting and guidance. I have worked with Imperative (acquired by Chronus in 2024) and Shiftboard in this capacity.

I'm a DJ/producer and my current alias is Madlon.

- Executed competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.- Performed keyword research for multiple segments of large enterprise websites, considering many strategic factors such as seasonality, search demand trends, and target audience intent.- Performed website audits and develops related recommendations to ensure SEO best practice compliance.- Prepared findings from analyses and effectively communicates to internal stakeholders by telling the story within the data in a digestible format for the audience.- Extracted and articulated insights from multiple data sources and create clear and understandable visualizations to help identify and convey actionable trends.- Crafted narratives with data that engages the audience and drives them toward a better understanding of what the data means.- Monitored performance using tools including but not limited to Google Analytics, Search Console, Adobe Analytics, ScreamingFrog, Semrush, STAT, Ahrefs, and proprietary tools.- Executed ad hoc requests as needed, ensuring a comprehensive view of the issue and potential solutions by providing appropriate detail and creative thinking.

- Assist content leads in training new specialists and reviewing work.- Assist in onboarding new content leads onto accounts, and provided support in developing content strategy.- Worked with BI team to implement content outline automation on several accounts, improving team efficiency.- Fulfill duties of previous role in addition to new responsibilities.

- Write copy, including full drafts and SEO outlines, for a variety of clients, resulting in organic traffic growth.- Keyword research and collaboration with technical SEO team.- Conduct market research and develop personas.- Perform keyword research, competitor analysis, content mapping, and other types of content analysis. - Presented directly to clients numerous times on content strategy and SEO best practices.- Conduct website content audits and provide recommendations for prospective clients.- Create sales enablement collateral.

Manage website, write content, and do light front-end web design and development. Promote events on social media.

- Drive SEO strategy and information architecture for Shiftboard website - Lead the development team to create and optimize pages and work with team to drive growth strategy. - Contribute to growth in leads and improve conversion rates through organic search, PPC and LinkedIn advertising.- Contribute to execution of ABM campaigns with content creation, digital advertising, and website resources.- Achieved post-merger website goal of marketing two products on the same domain with new go-to-market strategy. Directed SEO strategy, information architecture, content creation, and page design and development.

- Drive leads with digital advertising to supplement primary organic channel, including PPC and LinkedIn ads. - Support Senior Marketing Director on executing ABM campaigns with content creation, digital advertising, and website resources.- Analyze full-funnel marketing data, make recommendations, and work with CMO, Senior Marketing Director, and peers to drive overall growth strategy, heavily influencing digital marketing strategy.- Managed website migration project, successfully combining two websites onto one domain post-merger. Directed page design and development, SEO strategy, and information architecture. Contributed to content strategy and edited copy.

- Write content for blog posts, newsletters, landing pages, and user help resources- Evaluate, revise, create, and maintain educational content and product documentation- Represented AppSheet at the 2018 Apps Without Code Conference, delivering a workshop to over 50 attendees, receiving positive feedback- Work with enterprise-level marketing, website, and analytics tools such as MailChimp, Hubspot, and Mixpanel to improve customer engagement - Send weekly newsletter to 100,000 addresses, contributing to exposure for blog posts, webinars, and new features

- Conduct data analysis to evaluate training programs, leading to improved professional development programs- Create workshop materials and facilitate workshops for other tutors, receiving positive feedback - Lead professional development meetings for a group of 4-9 other tutors- Assist in training new tutors and developing training materials

- Facilitate one-to-one writing conversations with students and staff at all different levels and stages in their writing- Assist writers in articulating their writing process and finding ways for them to work toward their writing goals- Help writers develop strategies for improving their work and their process- Provide mentoring and external resources to writers and other tutors - Customer service experience connecting writers with their tutors at the front desk