Madeline Harrell Email & Phone Number

Nashville Metropolitan Area

Working with internal and client teams to deliver consulting engagements for digital business and customer experience clients, I primarily 1) lead workstreams and/or produce high-quality client project deliverables (digital strategy, maturity assessments, industry analyses, e-commerce plans, digital experience development efforts, and CX/digital transformation programs); 2) develop repeatable consulting methods and tools; and 3) support internal initiatives aimed at building Forrester’s consulting capabilities and overall business.My role as consultant has demanded strong core management consulting skills and background in customer experience, digital strategy, e-commerce, digital experience, and/or digital marketing to understand digital technology’s impact on customers and business strategy and help clients achieve industry success. This includes C-suite communication, client storytelling, sales and scoping support, and post-engagment value capture processes.

Greater Nashville Area, Tn

As an Associate Consultant, I play a crucial role in helping to manage and deliver consulting projects based on our published research for Forrester's business technology (BT) clients. I help to project manage multiple engagements that are in flight across the consulting team at the same time. I help to engage our broad spectrum of consultants and research analysts as needed to deliver our research-based consulting projects to our clients. This includes project managing engagements from booking to project end, managing client relationships, presenting data, drafting written deliverables, and encouraging client relations post-project.

Greater Nashville Area, Tn

Responsible for creating a company content strategy based on business needs and direction; crafting communications plans and collateral for retailer and vendor data programs with Amazon, Best Buy, HD Supply Facilities Maintenance and others; writing, editing, formatting and posting blog content to the company website; updating social media to reflect industry changes, brand updates, events and strategic content themes; media monitoring; awards submissions; publicity and pitching; Salesforce, Pardot, Trello, Microsoft Office 365, WordPress, Wistia, GotoWebinar.

Greater Nashville Area, Tn

In my role as Digital Content Coordinator, I am responsible for writing, editing, formatting and posting blog content to the company website; updating social media to reflect industry changes, brand updates, and strategic content themes; media monitoring; awards submissions; media relations for print and digital.

Greater Nashville Area, Tn

My responsibilities covered assisting the VP of Content and Senior Copywriter in content creation and strategy, editing posts in Wordpress and other content management systems, writing social and advertising copy, and writing for client websites. I was involved with collaboration between content and design, and was included in most client-facing meetings for my projects.

Nashville, Tn

Assisted the talent management team with restructuring and improving their onboarding process for new hires, interviewing candidates, building out their professional development resource library, and serving as a liaison between the marketing team and talent management team while creating and implementing recruiting campaigns. Also edited and uploaded some company blog posts.

201 2Nd Ave, Nashville Tn 37201

I was responsible for media relations, guerilla marketing operations, collaborating with local artists, organizing store events, and organizing, implementing and reviewing several successful social media campaigns.

Raleigh-Durham, North Carolina Area

Press releases, pitching client products/events/accomplishments, client research, and the occasional blog post or delivery.

Raleigh-Durham, North Carolina Area

Event advertising, weekly newsletter, social media networking, writing/copyediting web content, distributing company literature/flyers.

Raleigh-Durham, North Carolina Area

Web content creation/editing, wordpress editing, design client one-sheets, online case studies, company research, client research, generating content for/managing social media platforms (Twitter, Facebook, Pinterest) for company and clients (through Hootsuite), attend client meetings.

Raleigh-Durham, North Carolina Area

Assist in customer relations, educate customers about the products and their quality, reply to customer communications, help prepare for in-store events, perform returns, pack and ship online and phone orders.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, Senior

Activities and Societies: Wolfpack Environmental Students Association, College of Humanities and Social Sciences Student AmbassadorManaged.