Madeline Igo

Madeline Igo Email and Phone Number

Director of Conversion Rate Optimization (CRO) @ Sleep Doctor
Little Rock, AR, US
Madeline Igo's Location
Little Rock, Arkansas, United States, United States
About Madeline Igo

Madeline Igo is a Director of Conversion Rate Optimization (CRO) at Sleep Doctor. She possess expertise in leadership, powerpoint, r, social media, microsoft powerpoint and 17 more skills. Colleagues describe her as "I had the pleasure of working closely with Madeline for about 2 years at Intellimize. Madeline is a true pro when it comes to process improvement and making workflows more efficient. She's got a knack for diving into complex systems and finding ways to streamline operations. Whether it was creating effective processes or fine-tuning existing workflows, Madeline always had an eye for detail and a drive for improvement. And let me tell you about her presentation skills—they're top-notch! She's a natural at presenting complex ideas in a clear and engaging way. Her presentations not only kept everyone's attention but also made sure we all understood the key points. Madeline is always thinking ahead, spotting opportunities, and coming up with plans that fit right in with the team's (and customer’s) goals. Whether it was tackling tough challenges or mapping out our next move, she was always one step ahead. On top of all that, Madeline is just a great teammate to have around. Working alongside her has not only enhanced my professional skills but also enriched my overall experience at Intellimize. I'm confident she'll continue to excel in her future endeavors, and I'm genuinely grateful for the opportunity to have worked with her.", "Madeline is a fantastic partner and an expert in her field. Her extensive CRO knowledge and ability to understand her customers’ goals and key business objectives have been critical in identifying the analytical points needed for driving strategic and data-driven conversations. In addition to drawing engagement and excitement from clients with her bright and down-to-earth personality, Madeline is also able to lead difficult discussions to ensure they are optimizing our product and services to realize real value from the partnership. She is highly collaborative with various teams, and I love talking through client requests with her to figure out the best solutions. I miss working with her and I hope we cross paths again!", and "Madeline has a very-well structured way of approaching projects through templatized documentation, Kanban boards, and more. She worked well cross-functionally with the stakeholders in aligning on deliverables, providing status updates, and generating thorough qualitative & quantitative results/feedback. It's great to see her progress in her career, and I can only imagine she will continue to climb further as she has a wealth of talent."

Madeline Igo's Current Company Details
Sleep Doctor

Sleep Doctor

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Director of Conversion Rate Optimization (CRO)
Little Rock, AR, US
Madeline Igo Work Experience Details
  • Sleep Doctor
    Director Of Conversion Rate Optimization (Cro)
    Sleep Doctor
    Little Rock, Ar, Us
  • Henry Meds
    Director Of Website Experience And Optimization
    Henry Meds May 2024 - Present
    San Francisco, Us
    - Leads and mentors a high-performing team who manages and optimizes the company website and landing pages, fostering a culture of innovation and collaboration.- Strategically collaborates with digital marketing to develop and implement custom landing pages that drive engagement and align with campaign goals across various channels.- Spearheads the conversion rate optimization program, utilizing data analytics to enhance user experience and significantly increase site conversions.- Monitors and analyzes website metrics and performance, identifying key areas for improvement and executing data-driven strategies to achieve measurable results.- Enhance SEO strategies to improve website visibility, drive organic traffic, and boost overall digital presence, contributing to sustained growth.- Advocate for user-centered design principles, ensuring that all digital touchpoints provide an engaging, effective, and intuitive experience for users.
  • Webflow Optimize
    Senior Manager Customer Success
    Webflow Optimize Aug 2022 - Apr 2024
    San Francisco, California, Us
    • Leads team pod in the production of website optimization programs that drive lift as a strategic customer success partner. Leverages deep product and industry expertise to align recommendations with digital marketing team's business goals.• Responsible for maintaining and growing customer relationships to ensure top satisfaction through meaningful reporting and strategic counsel as a key trusted CRO advisor.• Leads data-driven and strategic discussions with customers. Partners with clients on data interpretation around experimentation strategy and shares industry best practices to achieve their website business goals.• Partners with cross-functional task groups aimed at improving Intellimize's product features to drive customer success. Ensures positive environment for team pod with solution-oriented approaches and leadership.Customers: Industrious, Tubby Todd, MongoDB, Coupa, Greenhouse, Code42, Seamless AI, Trulioo, College Essay Guy, and Corpay
  • Webflow Optimize
    Customer Success Manager
    Webflow Optimize Sep 2021 - Jul 2022
    San Francisco, California, Us
    Partners closely with customers helping marketers and website optimization professionals harness the power of Intellimize's experimentation AI to supercharge their CRO programs and enhance their website experience.Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time - moving prospects quickly through your funnel and increasing conversion rates.Customers: Okta, Drift, Malewarebytes, Commvault Mettalic, Anaplan, Onespan, Zenefits, Noodle, Sage Intacct, Sisense
  • Assurant
    Manager, Conversion Rate Optimization
    Assurant Mar 2019 - Aug 2021
    Atlanta, Georgia, Us
    • Optimized claim and sale web experience across several insurance lines of business including automotive, housing, electronic and home appliances. • Leveraged a wide-range of experimentation for Assurant's Digital team including A/B testing, video user feedback, heat mapping, impression and design testing• Streamlined digital team’s reporting with Datastudio builds. Presented and led strategic discussions around test results and recommendations to digital product owners and senior leadership.Accomplishments: Over 150 tests launched (AB, impression, and user feedback studies). Helped establish the Digital Analytics practice. Transitioned the team to Agile in 2020 and managed Scrum Master for UX and Digital Performance scrum teams.
  • 360I
    Conversion Practice Supervisor
    360I Jul 2016 - Feb 2019
    New York, Ny, Us
    • Detail oriented team leader with deep knowledge of statistical testing, conversion principles (CRO), web analytics, and behavioral metrics. Conducted and managed a high volume of AB and MVT experiments for clients.• Persuasive presentation skills based on data driven learnings and insights. • Oversees multi-media channel (SEM SEO, and Display) relationships for clients’ optimization programs.• Utilizes in-depth knowledge of digital channels and marketing principles to fuel business proposals for clients. • Marketing strategy and thought leadership has yielded over $60MM annualized incremental revenue for clients. Past Clients: Equifax, Enterprise Car Rental, Roto-Rooter, and Pulte
  • 360I
    Conversion Practice Manager
    360I Oct 2014 - Jun 2016
    New York, Ny, Us
    • Managed team members in the production of digital marketing campaigns that helped drive sales for clients. • Responsible for maintaining and growing client relationships to ensure top satisfaction as a trusted adviser.• Led the growth and development for junior members of the team. • Ensured cross-channel collaboration occurred between teams to increase client revenue.Past Clients: Chili's, Sterling Jewelers (Jared and Kay Jewelers), Verizon Small Business and Equifax.
  • One Technologies, Lp
    Senior Optimization Analyst I
    One Technologies, Lp Apr 2014 - Sep 2014
    Dallas, Tx, Us
  • One Technologies, Lp
    Marketing Analyst
    One Technologies, Lp Jun 2012 - Apr 2014
    Dallas, Tx, Us
  • Stress, Anxiety, & Chronic Disease Research Center
    Research Coordinator/ Research Assistant
    Stress, Anxiety, & Chronic Disease Research Center Jan 2011 - May 2012
    • Coordinate patient recruitment, participation and schedule treatment procedures for the NIH Asthma Study• Ensure completion of data compilation for NIH Asthma Study and assist with execution of preliminary analysis• Administrate laboratory procedures and ensure organization of research material• Data reduction, data analysis, literature searches, and data collection for the lab
  • Malakoff Partners
    Intern
    Malakoff Partners Aug 2010 - Dec 2010
    Helped organize three fundraising events for the build of the George W. Bush Presidential Library on SMU's campus

Madeline Igo Skills

Leadership Powerpoint R Social Media Microsoft Powerpoint Data Analysis Excel Fundraising Sas Test Marketing Facebook Microsoft Office Microsoft Word Microsoft Excel Social Networking Conversion Optimization Social Media Marketing Management Research Spss Online Marketing Analysis Marketing Research

Madeline Igo Education Details

  • Southern Methodist University - Dedman College Of Humanities And Sciences
    Southern Methodist University - Dedman College Of Humanities And Sciences
    Psychology Minors: Statistics And Art
  • Mount St. Mary Academy
    Mount St. Mary Academy

Frequently Asked Questions about Madeline Igo

What company does Madeline Igo work for?

Madeline Igo works for Sleep Doctor

What is Madeline Igo's role at the current company?

Madeline Igo's current role is Director of Conversion Rate Optimization (CRO).

What schools did Madeline Igo attend?

Madeline Igo attended Southern Methodist University - Dedman College Of Humanities And Sciences, Mount St. Mary Academy.

What skills is Madeline Igo known for?

Madeline Igo has skills like Leadership, Powerpoint, R, Social Media, Microsoft Powerpoint, Data Analysis, Excel, Fundraising, Sas, Test Marketing, Facebook, Microsoft Office.

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