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Madeline Igo Email & Phone Number
Director of Conversion Rate Optimization (CRO)
at
Sleep Doctor
LinkedIn matched
✓ Verified July 2026
3 data sources
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Current company
Role
Director of Conversion Rate Optimization (CRO)
Location
Little Rock, Arkansas, United States
Who is Madeline Igo? Overview
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Quick answer
Madeline Igo is listed as Director of Conversion Rate Optimization (CRO) at Sleep Doctor, based in Little Rock, Arkansas, United States. AeroLeads shows a matched LinkedIn profile for Madeline Igo.
Madeline Igo previously worked as Director of Website Experience and Optimization at Henry Meds and Senior Manager Customer Success at Webflow Optimize. Madeline Igo holds B.A., Psychology Minors: Statistics And Art from Southern Methodist University - Dedman College Of Humanities And Sciences.
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Sleep Doctor
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Profile bio
About Madeline Igo
Madeline Igo is a Director of Conversion Rate Optimization (CRO) at Sleep Doctor. She possess expertise in leadership, powerpoint, r, social media, microsoft powerpoint and 17 more skills. Colleagues describe her as "I had the pleasure of working closely with Madeline for about 2 years at Intellimize. Madeline is a true pro when it comes to process improvement and making workflows more efficient. She's got a knack for diving into complex systems and finding ways to streamline operations. Whether it was creating effective processes or fine-tuning existing workflows, Madeline always had an eye for detail and a drive for improvement. And let me tell you about her presentation skills—they're top-notch! She's a natural at presenting complex ideas in a clear and engaging way. Her presentations not only kept everyone's attention but also made sure we all understood the key points. Madeline is always thinking ahead, spotting opportunities, and coming up with plans that fit right in with the team's (and customer’s) goals. Whether it was tackling tough challenges or mapping out our next move, she was always one step ahead. On top of all that, Madeline is just a great teammate to have around. Working alongside her has not only enhanced my professional skills but also enriched my overall experience at Intellimize. I'm confident she'll continue to excel in her future endeavors, and I'm genuinely grateful for the opportunity to have worked with her.", "Madeline is a fantastic partner and an expert in her field. Her extensive CRO knowledge and ability to understand her customers’ goals and key business objectives have been critical in identifying the analytical points needed for driving strategic and data-driven conversations. In addition to drawing engagement and excitement from clients with her bright and down-to-earth personality, Madeline is also able to lead difficult discussions to ensure they are optimizing our product and services to realize real value from the partnership. She is highly collaborative with various teams, and I love talking through client requests with her to figure out the best solutions. I miss working with her and I hope we cross paths again!", and "Madeline has a very-well structured way of approaching projects through templatized documentation, Kanban boards, and more. She worked well cross-functionally with the stakeholders in aligning on deliverables, providing status updates, and generating thorough qualitative & quantitative results/feedback. It's great to see her progress in her career, and I can only imagine she will continue to climb further as she has a wealth of talent."
Listed skills include Leadership, Powerpoint, R, Social Media, and 18 others.
Current workplace
Madeline Igo's current company
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11 roles
Madeline Igo work experience
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Director Of Website Experience And Optimization
Current- Leads and mentors a high-performing team who manages and optimizes the company website and landing pages, fostering a culture of innovation and collaboration.- Strategically collaborates with digital marketing to develop and implement custom landing pages that drive engagement and align with campaign goals across various channels.- Spearheads the conversion rate optimization program, utilizing data analytics to enhance user experience and significantly increase site conversions.- Monitors and analyzes website metrics and performance, identifying key areas for improvement and executing data-driven strategies to achieve measurable results.- Enhance SEO strategies to improve website visibility, drive organic traffic, and boost overall digital presence, contributing to sustained growth.- Advocate for user-centered design principles, ensuring that all digital touchpoints provide an engaging, effective, and intuitive experience for users.
May 2024 - Present
Senior Manager Customer Success
• Leads team pod in the production of website optimization programs that drive lift as a strategic customer success partner. Leverages deep product and industry expertise to align recommendations with digital marketing team's business goals.• Responsible for maintaining and growing customer relationships to ensure top satisfaction through meaningful reporting and strategic counsel as a key trusted CRO advisor.• Leads data-driven and strategic discussions with customers. Partners with clients on data interpretation around experimentation strategy and shares industry best practices to achieve their website business goals.• Partners with cross-functional task groups aimed at improving Intellimize's product features to drive customer success. Ensures positive environment for team pod with solution-oriented approaches and leadership.Customers: Industrious, Tubby Todd, MongoDB, Coupa, Greenhouse, Code42, Seamless AI, Trulioo, College Essay Guy, and Corpay
Aug 2022 - Apr 2024
Customer Success Manager
Partners closely with customers helping marketers and website optimization professionals harness the power of Intellimize's experimentation AI to supercharge their CRO programs and enhance their website experience.Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time - moving prospects quickly through your funnel and increasing conversion rates.Customers: Okta, Drift, Malewarebytes, Commvault Mettalic, Anaplan, Onespan, Zenefits, Noodle, Sage Intacct, Sisense
Sep 2021 - Jul 2022
Manager, Conversion Rate Optimization
• Optimized claim and sale web experience across several insurance lines of business including automotive, housing, electronic and home appliances. • Leveraged a wide-range of experimentation for Assurant's Digital team including A/B testing, video user feedback, heat mapping, impression and design testing• Streamlined digital team’s reporting with Datastudio builds. Presented and led strategic discussions around test results and recommendations to digital product owners and senior leadership.Accomplishments: Over 150 tests launched (AB, impression, and user feedback studies). Helped establish the Digital Analytics practice. Transitioned the team to Agile in 2020 and managed Scrum Master for UX and Digital Performance scrum teams.
Mar 2019 - Aug 2021
Conversion Practice Supervisor
• Detail oriented team leader with deep knowledge of statistical testing, conversion principles (CRO), web analytics, and behavioral metrics. Conducted and managed a high volume of AB and MVT experiments for clients.• Persuasive presentation skills based on data driven learnings and insights. • Oversees multi-media channel (SEM SEO, and Display) relationships for clients’ optimization programs.• Utilizes in-depth knowledge of digital channels and marketing principles to fuel business proposals for clients. • Marketing strategy and thought leadership has yielded over $60MM annualized incremental revenue for clients. Past Clients: Equifax, Enterprise Car Rental, Roto-Rooter, and Pulte
Jul 2016 - Feb 2019
Conversion Practice Manager
• Managed team members in the production of digital marketing campaigns that helped drive sales for clients. • Responsible for maintaining and growing client relationships to ensure top satisfaction as a trusted adviser.• Led the growth and development for junior members of the team. • Ensured cross-channel collaboration occurred between teams to increase client revenue.Past Clients: Chili's, Sterling Jewelers (Jared and Kay Jewelers), Verizon Small Business and Equifax.
Oct 2014 - Jun 2016
Senior Optimization Analyst I
Apr 2014 - Sep 2014
Marketing Analyst
Jun 2012 - Apr 2014
Research Coordinator/ Research Assistant
Stress, Anxiety, & Chronic Disease Research Center
• Coordinate patient recruitment, participation and schedule treatment procedures for the NIH Asthma Study• Ensure completion of data compilation for NIH Asthma Study and assist with execution of preliminary analysis• Administrate laboratory procedures and ensure organization of research material• Data reduction, data analysis, literature searches, and data collection for the lab
Jan 2011 - May 2012
Intern
Malakoff Partners
Helped organize three fundraising events for the build of the George W. Bush Presidential Library on SMU's campus
Aug 2010 - Dec 2010
2 education records
Madeline Igo education
B.A., Psychology Minors: Statistics And Art
Southern Methodist University - Dedman College Of Humanities And Sciences
Education record
Mount St. Mary Academy
FAQ
Frequently asked questions about Madeline Igo
Quick answers generated from the profile data available on this page.
What company does Madeline Igo work for?
Madeline Igo works for Sleep Doctor.
What is Madeline Igo's role at Sleep Doctor?
Madeline Igo is listed as Director of Conversion Rate Optimization (CRO) at Sleep Doctor.
Where is Madeline Igo based?
Madeline Igo is based in Little Rock, Arkansas, United States while working with Sleep Doctor.
What companies has Madeline Igo worked for?
Madeline Igo has worked for Sleep Doctor, Henry Meds, Webflow Optimize, Assurant, and 360I.
How can I contact Madeline Igo?
You can use AeroLeads to view verified contact signals for Madeline Igo at Sleep Doctor, including work email, phone, and LinkedIn data when available.
What schools did Madeline Igo attend?
Madeline Igo holds B.A., Psychology Minors: Statistics And Art from Southern Methodist University - Dedman College Of Humanities And Sciences.
What skills is Madeline Igo known for?
Madeline Igo is listed with skills including Leadership, Powerpoint, R, Social Media, Microsoft Powerpoint, Data Analysis, Excel, and Fundraising.
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